Media Buying Specialist

Media Buying Specialist Position Overview

We are seeking a highly skilled and experienced Media Buying Specialist to execute media campaigns, develop audiences, and optimize campaign performance.

Key Responsibilities :

• Establish ad accounts and set up campaigns for maximum ROI.
• Develop targeted audiences and monitor campaign metrics for continuous improvement.
• Audit campaigns, identifying discrepancies and suggesting optimization opportunities.
• Analyze weekly data and provide actionable insights for quarterly reports.
• Manage pixel placements and ensure timely proof of service sharing with stakeholders.
• Leverage tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking and competitive analysis.
• Raise awareness of e-commerce platforms like Amazon Ads and Flipkart Ads to drive revenue growth.
• Support the media buying process and maintain seamless workflow between planning and buying teams.
• Strong communication and project management skills.
• Detailed attention, analytical mind, and problem-solving attitude.
• Proficiency in Google Analytics, SimilarWeb, and SEMRush.
• Familiarity with Amazon Ads and Flipkart Ads.