About Relai
Relai is Hyderabad’s most trusted data-driven real estate advisory platform, helping buyers find their Right Home through verified, RERA-approved projects backed by 45+ property data points — from water availability to resale value. We’re building a new-age ecosystem combining AI, transparency, and expert guidance to revolutionize how people buy homes.
We’re now looking for a Performance Marketing Executive who can own our digital marketing growth end-to-end — from ideation to execution — and generate qualified leads through paid channels, social media, and creative storytelling.
What You’ll Own (Key Responsibilities)
- Lead Generation & Campaigns :
- Plan, execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and LinkedIn to drive quality real estate leads for Hyderabad markets.
- Creative Strategy :
- Conceptualize ad creatives, videos, and carousels that don’t feel like ads — strong visual storytelling, emotionally intelligent copy, and conversion-focused design.
- Analytics & Optimization :
- Track and analyze campaign metrics (CTR, CPL, ROAS, CAC) — experiment with audience segmentation, lookalike modeling, A / B testing, and retargeting to continuously improve results.
- Cross-Platform Growth :
- Manage performance campaigns for WhatsApp, YouTube, and remarketing funnels integrated with Zoho CRM and n8n workflows.
- Collaboration & Ownership :
- Work directly with the founding team on GTM strategy, landing pages, and marketing automation.
- Bring fresh, experimental ideas — and the confidence to execute them fast.
What We’re Looking For
3–5 years of experience in performance marketing (preferably in real estate, proptech, or lead-gen-focused brands)Deep understanding of paid marketing funnels (Meta Ads, Google Search, Display, YouTube)Strong sense of design aesthetics, ad copy, and storytelling (you understand what stops the scroll)Experience with WhatsApp / CRM integrations and marketing automations (bonus if you’ve used Zoho, HubSpot, or n8n)Analytical mindset — able to interpret data, build insights, and take ownership of performance metricsA creative problem-solver who thrives in fast-paced, startup-style environmentWhy Join Relai
You’ll be the core performance brain behind Hyderabad’s most data-backed real estate brand.Full ownership and creative freedom to test, build, and grow campaigns end-to-end.Work with an ambitious founding team building the next generation of real estate experiences.Competitive salary with performance-based incentives.