Social Media & Communications Specialist

Job Title : Social Media & Communications Specialist

Location : Baner, Pune

About Us :

Truein is a fast-growing B2B SaaS company offering Attendance and Workforce Management solutions for contractual and distributed teams. With 500+ customers worldwide, we are trusted by leading businesses to simplify time tracking, plug leakages, and drive efficiency.

Our mission is to bring transparency and control to the time & attendance process through Face Recognition and AI-driven technology. Backed by strategic investors and powered by a high-potential team of 40+ members, Truein is scaling rapidly and making a strong impact in its space.

Our Culture :

At Truein, we genuinely care about every member we hire. You’ll learn new things regardless of your experience level. We strongly believe in creating value for all stakeholders - our employees, customers, and investors. We foster ownership, and have a dynamic, fun and vibrant startup culture.

Role Overview : We’re looking for a Social Media & Communications Specialist to lead Truein’s content, social media, and PR efforts. You’ll work closely with the founders to build both company and founder branding, create and amplify content around our key USPs, manage our presence across , X, and SaaS-focused platforms, and collaborate with agencies on PR initiatives — all aimed at strengthening Truein’s visibility and credibility in the B2B SaaS space, with a strong focus on the US market.

This role blends strategy and hands-on execution — ideal for someone who is data-driven, understands B2B SaaS deeply, and can translate product value into strong narratives and measurable social performance.

What you’ll do :

• Build and execute an integrated organic + paid social media strategy for our B2B SaaS audience.
• Own the content strategy and calendar — thought leadership, product updates, case studies, campaigns, and launch communication.
• Plan and run paid social campaigns (primarily ) including targeting, creative testing, optimizations, and performance analysis.
• Drive measurable impact : engagement, awareness, traffic, pipeline contribution, and share-of-voice.
• Collaborate with product marketing, design, and sales to build aligned messaging and campaign assets.
• Build playbooks, posting cadences, guidelines, and best practices for consistent brand communication.
• Coordinate with agencies when required.

Must Have :

Good to have :

Why You’ll Love This Role

Truein is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.