Brand Strategist

We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients. The Brand Strategist will work at the intersection of research, analysis, and creative thinking to develop compelling brand narratives and strategic frameworks that solve complex business challenges.

The ideal candidate thrives in a collaborative consulting environment, possesses strong analytical capabilities, and can synthesize diverse information sources—from primary and secondary research to competitive intelligence and trend analysis—into coherent strategic points of view. You will work directly with clients across B2B and consumer sectors, leading strategic workstreams and contributing to high-impact brand consulting projects.

Job Responsibilities

Strategic Insight & Analysis

Translate complex data sets, market research, and competitive intelligence into actionable strategic insights and recommendations

Structure, analyze, and synthesize findings from both primary research (surveys, interviews) and secondary sources (reports, industry studies, competitive analysis) to generate insights that inform brand strategy

Develop strategic hypotheses and points of view that facilitate brand positioning, architecture, and transformation initiatives

Conduct comprehensive market assessments, competitive landscape analysis, and opportunity identification to inform strategic recommendations

Stay ahead of emerging brand trends, cultural shifts, and innovation in marketing, design, and business strategy

Project & Workstream Leadership

Own and lead strategic workstreams from research through final recommendations, understanding how individual components contribute to overall project objectives

Manage multiple concurrent projects with varying scopes, timelines, and stakeholder requirements

Collaborate cross-functionally with research teams, creative departments, and client service teams to ensure integrated strategic solutions

Client Engagement & Consulting

Serve as a strategic advisor to clients, presenting insights and recommendations with confidence and clarity

Actively contribute to client workshops and strategy sessions, utilizing strategic frameworks and tools to identify business opportunities and solve brand challenges

Translate complex strategic concepts into clear, compelling narratives that resonate with diverse audiences including C-suite executives

Influence internal and external stakeholders through persuasive communication and strategic thinking

Respond to client questions and concerns with strategic perspective and business acumen

Business Development & Thought Leadership

Support new business initiatives by conducting background research on prospective clients and their competitive landscapes

Contribute to the development of compelling pitch materials, proposals, and scopes of work

Develop strategic points of view on industry trends, market opportunities, and brand challenges

Create high-quality client presentations that effectively communicate strategic recommendations

Innovation & Efficiency

Leverage AI and emerging technologies to enhance research depth, improve analytical efficiency, and accelerate strategic development

Continuously explore and evaluate new methodologies, tools, and approaches to brand strategy consulting

Contribute to the development of proprietary frameworks, tools, and intellectual capita

Skills Requirements :

Experience Required : 3+ years of core experience in strategy consulting (management consulting, brand consulting or business consulting)

Demonstrated experience leading strategic projects from research through final recommendations

Experience with both B2B and consumer sectors preferred; B2B experience highly valued

Strong analytical and strategic thinking capabilities with ability to synthesize complex information into clear insights

Strong analytical skills including competitive analysis, market assessment, trend analysis, and opportunity identification

Experience with research methodologies and ability to select appropriate approaches based on business objectives

Deep understanding of both Qualitative and Quantitative primary research methodologies & process

Proven ability to create compelling presentations and strategic narratives

Strong interpersonal skills with ability to influence and persuade internal and external stakeholders

Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)

Experience with data visualization tools (Power BI, Tableau) is a plus

Familiarity with research databases, competitive intelligence platforms, and market research tools

Comfort with AI tools and emerging technologies for research and analysis

Strong communication and interpersonal skills.

Preferred Qualifications :

MBA or Master's degree in Marketing, Business, Strategy, or related field preferred

Bachelor's degree in Business, Economics, Liberal Arts, Communications, or related discipline

Continuous learning mindset with demonstrated professional development

C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.