Hansa Cequity - Business Expert - CRM - MarTech Domain

Description :

Hansa Cequity is one of the leading data driven, connected CX services provider in India.

It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms.

Our teams glean out insights and understand our clients customers and prospects.

Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment.

Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Please visit http : / / www.hansacequity.com for further understanding.

LinkedIN page : Responsibilities :

• Lead the FMCG / Healthcare business segment, developing and executing strategies to drive growth and profitability,
• Oversee MarTech, CRM, and Loyalty initiatives to enhance customer retention and maximize customer lifetime value (CLV).
• Manage cross-functional teams including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, fostering collaboration and innovation.
• Implement customer lifecycle management (CLM) strategies to optimize the customer journey and enhance the overall customer experience.
• Utilize key metrics and analytics to measure the effectiveness of marketing campaigns and drive continuous improvement.
• Analyze large customer datasets to uncover actionable consumer insights, identifying patterns and trends that inform data-driven marketing strategies.
• Develop and implement customer segmentation and targeting strategies based on data insights, contributing to more personalized and effective marketing campaigns.
• Drive innovation and stay abreast of industry trends in MarTech, CRM, and FMCG / Healthcare to identify opportunities for growth and 5+ years of experience in MarTech, CRM, and Loyalty management, preferably in the FMCG / Healthcare industry.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• Expertise in customer retention strategies and customer lifecycle management.
• Proficiency in utilizing data analytics and insights to drive marketing decisions and optimize customer experiences.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
• Strategic thinker with a results-driven mindset and the ability to thrive in a fast-paced environment.

(ref : iimjobs.com)