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PropChk - Manager - Social Media
PropcheckIndiaDelhi, India9 days ago
Job descriptionIdentify, vet, and build relationships with macro, micro, and nano influencers across multiple geographies. Negotiate collaborations, manage contracts, and ensure creators deliver authentic, brand-aligned content. Oversee influencer FAM trips, product launches, and global activations, ensuring premium campaign storytelling. Maintain accountability for creator performance with detailed analytics and optimization strategies. Own campaign success from strategy through execution and reporting. Work closely with internal teams (creative, paid media, video production) to ensure campaign excellence. Track and report business impact of campaigns, not just vanity metrics. Continuously experiment with new content formats (AI, AR / VR, short-form video, live commerce). Master's degree in Marketing, Communications, or related field. 5+ years' experience in social media strategy, influencer marketing, or digital leadership (agency background preferred). Proven expertise in building and scaling influencer programs, preferably across multiple regions. Strong global exposure - ability to work with clients, creators, and teams across different markets. Excellent negotiation and relationship management skills with influencers, creators, and brand partners. Hands-on expertise in analytics tools (Google Analytics, Sprout Social, Influencer dashboards) would be great. Exceptional leadership, communication, and presentation skills
Key Responsibilities :
Strategy & Leadership :
- Develop end-to-end social media strategies aligned to client objectives, ensuring measurable ROI and accountability.
- Lead cross-border campaigns, traveling overseas for client meetings, influencer activations, and on-ground campaign execution.
- Serve as the strategic partner to clients, advising on trends, content formats, and platform innovations.
- Build data-driven influencer marketing roadmaps with measurable KPIs (reach, engagement, ROI, conversions).
Influencer & Creator Management :
Execution & Accountability :
Qualifications :
(ref : iimjobs.com)
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Social Media Manager • Delhi, India
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