Deputy Vice President - Events & Experiences

9-12+ years in event management with at least 2-4 years in a leadership role, preferably within

the insurance or BFSI sector.

Strategic Leadership

 Develop and drive the long-term strategy for Events & Experiences, aligning with overall marketing and

business goals.

 Lead the creation and execution of the annual events calendar, including flagship events, product launches,

CXO forums, partner meets, and customer engagement initiatives.

 Champion the adoption of new experiential formats, technologies, and digital platforms to enhance brand

engagement.

 Create, deploy and supervise templates for regional events to ensure on-ground consistency of the brand’s

presence and experience.

Experience Design & Innovation

 Oversee the conceptualization and delivery of immersive, differentiated brand experiences across physical,

digital and hybrid platforms.

 Foster a culture of innovation, encouraging experimentation with new event formats and engagement models.

Stakeholder & Team Management

 Lead, mentor, and develop a high-performing Events & Experiences team.

 Collaborate closely with internal stakeholders (Sales, Distribution, HR, Product, Compliance, etc.) and

external partners (agencies, vendors, industry bodies).

 Manage a CXO-level engagement program and represent the organization at industry forums, FAM trips as

needed.

Financial & Vendor Management

 Own the function’s budget, ensuring optimal allocation and cost-effective execution of all events.

 Oversee vendor selection, contract negotiations, and relationship management to ensure quality and timely

delivery.

Governance & Compliance

 Ensure 100% adherence to brand, legal, and regulatory guidelines relevant to the insurance sector.

 Establish and monitor robust processes for risk management, compliance, and audit readiness for all events.

Performance Measurement & Reporting

 Define and track KPIs such as engagement metrics, NPS, and ROI for all events and experiences.

 Present regular reports, insights, and recommendations to the CMO and senior leadership.