Head of Growth - Founder’s Office (18 Lakhs, 20% ESOPs)

(Building India’s Next-Gen Personal Care Appliances Brand)

Effora is on a mission to redefine personal care in India by building world-class appliances that blend science, technology, and beauty. As we scale, we are looking for a dynamic Head of Growth who can take ownership of our brand, users, and revenue — and build Effora into the most trusted name in personal care innovation.

If you’re obsessed with growth, understand consumers deeply, and thrive in fast-moving founder-led environments, this role is for you.

Education & Experience

Bachelor’s and / or Master’s degree from Tier 1 institutes in India or abroad.

5+ years of experience in marketing, growth, or brand leadership in consumer tech, D2C beauty, personal care devices.

Experience scaling brands across India and international markets.

Proven track record of driving revenue growth, user acquisition, retention, and brand equity.

Strong data-driven decision-making ability with a history of creating measurable, high-impact growth strategies.

Key Responsibilities :

1. User Acquisition & Full-Funnel Growth

Lead and optimize the full marketing funnel — Performance, CRM, retargeting, and lifecycle automation.

Use deep analytics to improve CAC, ROAS, repeat rates, and retention.

Collaborate with product, design, and CX teams to enhance user experience across web, app, and marketplace channels.

Build strong communities and user cohorts through content, influencers, and engagement programs.

2. Revenue & Marketplace Growth (Tira, Nykaa, Clinikally, Amazon, etc.)

Own revenue across all sales channels — D2C website + marketplaces.

Build and manage marketplace strategies including :

Product listings

Visibility & ranking optimization

Sponsored ads and promotions

Reviews & rating management

Marketplace relationships and negotiations

Identify and build partnerships that strengthen Effora’s footprint and unlock new monetization opportunities.

Analyze sales data, competition, pricing, and customer behavior to drive continuous optimization.

3. Brand, Strategy & Market Expansion

Define and execute Effora’s overall growth and marketing blueprint.

Work directly with founders to translate the company vision into measurable brand and revenue outcomes.

Lead go-to-market strategy for new products in the personal care appliances segment.

Build Effora’s positioning in a competitive market through segmentation, messaging, and category differentiation.

4. Marketing Leadership & Creative Direction

Design and execute high-impact campaigns across :

Digital media (Meta, Google, YouTube)

Influencers & creators

Content marketing

PR and storytelling

On-ground activations & experience-led events

Own and manage Effora’s ad campaigns end-to-end (planning → creatives → execution → optimization).

Create powerful brand narratives to establish Effora as a premium, trustworthy innovator.

Manage agencies, media partners, vendors, and creators to deliver exceptional output consistently.

5. Product Innovation & Consumer Insights

Collaborate with product, R&D, and engineering teams to align marketing with product vision.

Introduce new initiatives like referral programs, loyalty cycles, gifting funnels, and social virality loops.

Conduct deep market research and integrate consumer insights into the product roadmap.

Champion a user-first mindset across the organization.

6. Market Research & Competitive Strategy

Stay ahead of industry shifts in beauty tech, personal care appliances, and wellness.

Track global trends, emerging technologies, regulatory changes, and competitor strategies.

Identify growth opportunities and potential threats, making proactive strategic recommendations.

Excited to Build the Future of Personal Care? Apply Now.

At Effora, we understand that the hiring process is a two-way experience. We want you to feel informed, supported, and truly excited about contributing to something meaningful.

If this role resonates with you, we’d love to hear from you.

Reach out to us at : careers@effora.in