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Regional Sales Manager

Regional Sales Manager

Nihara Hr ServicesRajkot, India
18 hours ago
Job description

Key Responsibilities :

1. Sales Strategy and Target Achievement :

  • Develop and Execute Strategy : Formulate and implement comprehensive regional sales strategies and action plans aligned with national / company objectives.
  • Target Management : Achieve primary and secondary sales targets (volume and value) for the assigned region across all channels (General Trade, Modern Trade, Institutional, etc.).
  • Budgeting : Prepare, manage, and control the regional sales budget and expenditure.
  • Forecasting : Generate accurate monthly, quarterly, and annual sales forecasts and reports.

2. Team Leadership and Management :

  • Recruitment and Development : Recruit, train, coach, and mentor the regional sales team (e.g., Area Sales Managers, Sales Executives) to ensure high performance and skill development.
  • Performance Management : Set clear KPIs, conduct regular performance reviews, and motivate the team to exceed sales goals.
  • Field Coaching : Conduct regular market visits with team members to observe, coach, and provide on-the-spot guidance.

    • 3. Distribution and Channel Management :

  • Distributor Management : Identify, appoint, and manage distributors and channel partners to ensure optimal coverage and service levels.
  • Stock Management : Monitor distributor inventory, working capital, and logistics to ensure efficient supply chain operations and minimize stock-outs or expiry issues.
  • Channel Expansion : Strategically expand the distribution network and ensure effective 'Route to Market' strategy execution.

    • 4. Market & Business Analysis :

  • Market Intelligence : Conduct continuous market research, competitor analysis, and trade checks to identify new business opportunities and counter competitive threats.
  • Data Analysis : Analyze sales data, market trends, and performance reports (using CRM and sales analytics tools) to identify gaps and implement corrective actions.
  • Promotions : Collaborate with the Marketing team to plan and execute regional promotional activities, trade schemes, and new product launches effectively.

    • 5. Key Account & Stakeholder Relations :

  • Relationship Building : Build and maintain strong, long-lasting relationships with key customers, major retailers, and critical stakeholders in the region.
  • Compliance : Ensure all sales operations, team activities, and trade practices comply with company policies and industry regulations.

    • (ref : iimjobs.com)

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    Regional Sales Manager • Rajkot, India