Sr. Copy Writer

About the role :

We are looking for a highly skilled Senior Copywriter with strong advertising agency experience who can think strategically, write persuasively, and contribute to high-impact pitch decks and presentations. This role requires a blend of creativity, storytelling, and business understanding to bring ideas to life across various platforms.

Key Responsibilities :

Creative & Strategy writing :

Develop compelling copy for digital, print, and video campaigns.

Craft impactful brand stories, positioning statements, taglines, scripts, and campaign ideas.

Write clear, engaging, and persuasive content aligned with brand tone and strategy.

Pitch deck & Presentation development :

Ideate and craft strong narratives for pitch decks , new business presentations, and brand strategy decks.

Collaborate with the strategy and business development teams to create high-quality client presentations.

Convert complex information into clear, concise, and visually engaging content.

Campaign conceptualization :

Partner with art directors, designers, strategists, and account managers to conceptualize integrated campaigns.

Contribute creative ideas during brainstorming and client meetings.

Client Interaction & Collaboration :

Present ideas and concepts to clients confidently.

Understand client briefs, industry nuances, and business objectives to deliver relevant solutions.

Work closely with internal stakeholders to ensure creative consistency and timely delivery.

Quality Control :

Ensure accuracy, brand alignment, and quality of all written material.

Providing constructive feedback and creative direction.

Required skills & qualifications :

6–8 years of professional copywriting experience in a creative or advertising agency is mandatory.

Strong portfolio showcasing multi-platform work and storytelling abilities.

Proven experience in creating pitch decks, strategic presentations, and new business collaterals .

Excellent command over English with exceptional writing, editing, and communication skills.

Ability to think both creatively and strategically.

Proficiency in understanding marketing fundamentals, consumer insights, and brand positioning.

Team player with the ability to manage multiple projects under tight deadlines.

Preferred qualifications :

Experience working on brands across different industries (FMCG, real estate, tech, healthcare, etc.).

Familiarity with tools like PowerPoint, Keynote, Google Slides, and basic understanding of design / layout principles.

Ability to take ownership of projects from ideation to execution.

Why Join us :

Opportunity to work on diverse brands and high-impact creative projects.

Collaborative, fast-paced, and innovation-driven environment.

Leadership opportunities and direct involvement in strategic pitches and new business development.