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Graphic Designer

Graphic Designer

DIRTSNoida, Uttar Pradesh, India
30+ days ago
Job description

We’re Hiring : Graphic Designer (DIRTS)

Location :  GT-04, Sector-70, Noida (Work From Office)

About DIRTS

DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials.

The Role (Ownership >

Hand-holding)

Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own  typography ,  layout systems ,  moodboards , and  colorway / variant visuals  (e.g.,  Banana  and other options) across ads, PDPs, and packaging.

What You’ll Do

  • Static Ads :  Ship high-converting static ads for Meta / Instagram / YouTube; deliver  3–5 variations per concept  with crisp hierarchy.
  • Packaging & Dielines :  Create shelf-worthy packaging; export print-ready files + premium mockups.
  • Mockups Library :  Build a reusable library (product, lifestyle, UGC frames) for fast iteration.
  • Design Systems :  Define and maintain  type scale, font pairings, spacing grid, color tokens , export specs.
  • Colorways & Variants :  Create consistent creatives and mockups across  all product options —including  Banana  and additional color / material variants—with clear naming and file organization.
  • Advanced Moodboards (Mandatory) :  Produce  strategic, annotated moodboards  (visual territories, competitor swipes, palette & type trials, composition studies) using Figma / Milanote / PureRef. Moodboards must justify choices and map directly to testable ad directions.
  • Asset Handoffs :  Deliver layered, organized source files (AI / PSD) + exports and usage notes.

AI-First Design (Mandatory)

  • Confident with  Adobe Firefly / Photoshop Generative Fill  and at least one of  Midjourney / SDXL / DALL
  • E .
  • Provide  prompts + seeds / settings  with each delivery; maintain a shared  prompt library  (for reproducible results).
  • Use AI for concept moodboards, background plates, product / lifestyle composites, and cleanup.

    • What We’re Looking For

  • 1+ years  in graphic design (agency / brand preferred) with portfolio covering  ads + packaging + mockups .
  • Typography mastery  (choose fonts / pairings, set a type scale, size text confidently).
  • Advanced moodboard creation  with clear rationale and direct translation into creative directions.
  • Proven  layout & hierarchy  chops (grid discipline, contrast, scannability).
  • Tools :   Illustrator & Photoshop (must) ;  After Effects / Figma (nice to have) .
  • Speed without sloppiness (kerning, spacing, exports on point).

    • Not a Fit If…

  • You need direction on  which font / size / spacing  for every design.
  • You struggle to produce  3–5 strong variations  from a one-line brief.
  • You can’t build  advanced, annotated moodboards  that lead to clear design directions.
  • You avoid AI tools or can’t iterate on prompts effectively.

    • Success Metrics (KPIs)

  • Creative Pass Rate :  % approved without major rework.
  • Turnaround :  Concepts in  24–48 hrs ; finals  same / next day  post-feedback.
  • Performance Lift :  CTR / thumb-stop vs. prior benchmarks.
  • Systemization :  Reusable templates +  prompt library v1  by week 3.
  • Consistency :  Cohesive type scale, spacing grid, and color usage across variants (incl.  Banana  and others).

    • How to Apply

  • Apply via form :
  • Portfolio must include  ads, packaging, mockups  (multi-variation sets get priority).
  • Optional : attach 1–2  AI prompt examples  (prompt + seed + output).
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    Graphic Designer • Noida, Uttar Pradesh, India