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Performance Marketing

Performance Marketing

Cox & Kingssaket, delhi, in
13 days ago
Job description

Role Overview :

We are seeking a data-driven and results-oriented Performance Marketeer to lead our paid

marketing campaigns across digital platforms. The ideal candidate will have hands-on

experience in managing large budgets, optimizing campaigns for ROI / ROAS, and driving

customer acquisition through measurable performance channels.

Key Responsibilities

  • Develop, execute, and optimize paid marketing campaigns across channels (Google

Ads, Meta, LinkedIn, Programmatic, Affiliates, etc.).

  • Own end-to-end campaign management : planning, budgeting, targeting, execution,

    • tracking, and reporting.

  • Drive user acquisition, lead generation, and revenue growth through measurable

    • performance metrics.

  • Continuously analyze campaign performance, A / B test creatives, audience segments,

    • and landing pages to maximize ROI.

  • Collaborate with creative, product, and analytics teams to align campaigns with

    • business goals.

  • Manage marketing budgets efficiently and ensure accurate tracking of spends and

    • performance.

  • Stay updated on digital marketing trends, tools, and best practices to identify growth

    • opportunities.

  • Build dashboards and performance reports to share actionable insights with

    • leadership.

    Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 5–7 years of hands-on experience in performance marketing or digital advertising.
  • Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid

    • platforms.

  • Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data

    • Studio, or Mixpanel.

  • Experience with A / B testing, conversion optimization, and attribution models.
  • Comfortable managing large monthly budgets with focus on ROI / ROAS.
  • Excellent communication and stakeholder management skills.

    • Nice-to-Have

  • Experience with Martech / Adtech tools (HubSpot, Salesforce, AppsFlyer, Adjust, etc.).
  • Exposure to SEO / ASO strategies as a complementary growth channel.
  • Prior experience in e-commerce, fintech, SaaS, or consumer-tech industries.
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    Performance Marketing • saket, delhi, in