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Head of Growth - Founder’s Office (18 Lakhs, 20% ESOPs)
Head of Growth - Founder’s Office (18 Lakhs, 20% ESOPs)Effora • India
Head of Growth - Founder’s Office (18 Lakhs, 20% ESOPs)

Head of Growth - Founder’s Office (18 Lakhs, 20% ESOPs)

Effora • India
6 hours ago
Job description

(Building India’s Next-Gen Personal Care Appliances Brand)

Effora is on a mission to redefine personal care in India by building world-class appliances that blend science, technology, and beauty. As we scale, we are looking for a dynamic Head of Growth who can take ownership of our brand, users, and revenue — and build Effora into the most trusted name in personal care innovation.

If you’re obsessed with growth, understand consumers deeply, and thrive in fast-moving founder-led environments, this role is for you.

Education & Experience

  • Bachelor’s and / or Master’s degree from Tier 1 institutes in India or abroad.
  • 5+ years of experience in marketing, growth, or brand leadership in consumer tech, D2C beauty, personal care devices.
  • Experience scaling brands across India and international markets.
  • Proven track record of driving revenue growth, user acquisition, retention, and brand equity.
  • Strong data-driven decision-making ability with a history of creating measurable, high-impact growth strategies.

Key Responsibilities :

1. User Acquisition & Full-Funnel Growth

  • Lead and optimize the full marketing funnel — Performance, CRM, retargeting, and lifecycle automation.
  • Use deep analytics to improve CAC, ROAS, repeat rates, and retention.
  • Collaborate with product, design, and CX teams to enhance user experience across web, app, and marketplace channels.
  • Build strong communities and user cohorts through content, influencers, and engagement programs.
  • 2. Revenue & Marketplace Growth (Tira, Nykaa, Clinikally, Amazon, etc.)

  • Own revenue across all sales channels — D2C website + marketplaces.
  • Build and manage marketplace strategies including :
  • Product listings
  • Visibility & ranking optimization
  • Sponsored ads and promotions
  • Reviews & rating management
  • Marketplace relationships and negotiations
  • Identify and build partnerships that strengthen Effora’s footprint and unlock new monetization opportunities.
  • Analyze sales data, competition, pricing, and customer behavior to drive continuous optimization.
  • 3. Brand, Strategy & Market Expansion

  • Define and execute Effora’s overall growth and marketing blueprint.
  • Work directly with founders to translate the company vision into measurable brand and revenue outcomes.
  • Lead go-to-market strategy for new products in the personal care appliances segment.
  • Build Effora’s positioning in a competitive market through segmentation, messaging, and category differentiation.
  • 4. Marketing Leadership & Creative Direction

  • Design and execute high-impact campaigns across :
  • Digital media (Meta, Google, YouTube)
  • Influencers & creators
  • Content marketing
  • PR and storytelling
  • On-ground activations & experience-led events
  • Own and manage Effora’s ad campaigns end-to-end (planning → creatives → execution → optimization).
  • Create powerful brand narratives to establish Effora as a premium, trustworthy innovator.
  • Manage agencies, media partners, vendors, and creators to deliver exceptional output consistently.
  • 5. Product Innovation & Consumer Insights

  • Collaborate with product, R&D, and engineering teams to align marketing with product vision.
  • Introduce new initiatives like referral programs, loyalty cycles, gifting funnels, and social virality loops.
  • Conduct deep market research and integrate consumer insights into the product roadmap.
  • Champion a user-first mindset across the organization.
  • 6. Market Research & Competitive Strategy

  • Stay ahead of industry shifts in beauty tech, personal care appliances, and wellness.
  • Track global trends, emerging technologies, regulatory changes, and competitor strategies.
  • Identify growth opportunities and potential threats, making proactive strategic recommendations.
  • Excited to Build the Future of Personal Care? Apply Now.

    At Effora, we understand that the hiring process is a two-way experience. We want you to feel informed, supported, and truly excited about contributing to something meaningful.

    If this role resonates with you, we’d love to hear from you.

  • Reach out to us at :
  • Create a job alert for this search

    Head Of Growth • India

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