Senior Product Manager

1. Value added to the success of the company – the main purpose or objective of the job :

To support the PMT in managing brands assigned in order to ensure brand profitability.

2. KRAs :

Run the product marketing and operational activities of the division as assigned.

Devise brand plan and marketing strategy.

Ensure appropriate implementation of the marketing strategies on field.

Therapy leadership- analyse the need gap in the existing portfolio based on emerging therapy

trends.

Drive brand performance through relevant strategies that are practical to implement through an energized field force.

Market intelligence study and analysis- develop a network that provides regular information

about competitors.

Contribute to grow the market share of the assigned portfolio.

Maintain MIS regards to brands and marketing activities.

3. Skills : Analytical skills

Converting information & data to a relevant & relatively unique proposition- creativity

Communication

Collaborative skills- cross functional excellence, between sales team as well as other support

functions

4. Experience : 5+years of experience in Pharma Marketing.

5. Qualification / Requirements : Bachelor’s degree in Pharmacy / Life Sciences preferred and

MBA in Marketing is mandatory.