UX Strategy and Leadership
- Define and implement the UX strategy for complex digital platforms.
- Translate business objectives and user insights into actionable design strategies and measurable
outcomes.
Conduct competitive benchmarking to identify opportunities and set experience standards.Define UX success metrics and KPIs to measure usability, engagement, and overall experiencequality.
Integrate UX strategy into Agile workflows to support continuous improvement and rapid iteration.Establish and maintain accessibility guidelines, ensuring inclusive and compliant designs.Lead design critiques, UX reviews, and A / B tests to validate hypotheses and improve userexperience.
Implement UX governance and DesignOps practices to ensure consistency and design quality.Job Description
Research and User-Centred Design
Conduct user research, discovery sessions, and usability testing to understand user needs and painpoints
Perform heuristic evaluations and leverage data analytics, insights, and user feedback to drivedesign decisions.
Turn qualitative and quantitative findings into models, personas, task analyses, and measurableKPIs, validating with prototypes of increasing fidelity.
Develop detailed end-to-end user journey maps and personas to visualize and optimizeexperiences.
Define clear information architecture (IA) and navigation models for seamless interaction.Design taxonomies, navigation models, and content hierarchies to help users find information andcomplete tasks across modules.
Define interaction patterns, states, and flows for multi-step, multi-role scenarios — including edgecases, error handling, and accessible behaviors.
Map domains, entities, and relationships, aligning UX models to backend structures and constraintswhile keeping complexity hidden from users.
Create wireframes, flows, prototypes, and interaction models that align with both user needs andbusiness goals.
Design for product scalability, flexibility, localization, and long-term usability.Plan for scalability, localization, permissions, and large data volumes, ensuring resilience, offlinesupport, and progressive enhancement.
Embed accessibility standards, regional regulations, and risk controls into complex workflows withsensitive data.Skills Required
Information Architecture, User Research, Wireframes, Data Analytics, Usability Testing, Heuristic Evaluations