Copywriter – Global Education

Job Description

Position : Lead Copywriter – Higher Education & Study Abroad

Location : Mulund (East), Mumbai

Type : Full-time, Onsite (No remote option)

About Us – Grad-Dreams :

At Grad-Dreams, we’ve been shaping academic journeys and turning study-abroad dreams into reality for over 20 years. With multiple platforms launching across India and the world -  GDX.in, GDX.world, Study-Britain, Study-Hospitality and more—this is a high-energy, high-impact moment for our brand.

Our mission? Help students & professionals discover global opportunities through real, relatable, and result-driven content.

But let’s be real : writing solid copy across all that is no small feat—and that’s where you come in.

The Role – More Than Just Words

We’re on the lookout for a seasoned Copywriter (Team Lead) who lives and breathes content, understands the nuances of global education , and knows how to turn “meh” into “wow.” You’ll lead a small team of writers and interns, oversee all types of content, and build narratives that connect, convert, and inspire.

Whether it's a blog post, landing page, YouTube script, or a cheeky Insta caption—you’ll be the guardian of our voice and the architect of our storytelling.

What You’ll Be Doing

• Own the tone of voice for all Grad-Dreams platforms—websites, blogs, newsletters, social, video, you name it.
• Lead & mentor our team of content writers and interns. Help them grow, improve, and write with heart.
• Work closely with marketing & SEO teams to create strategic, keyword-optimized content that doesn’t sound like a robot wrote it.
• Brainstorm big ideas for campaigns and storytelling that resonate with GEN-Z’s (and their parents too).
• Write sharp, emotional, and motivating content for students looking to study abroad—because this decision literally changes lives.
• Help build internal processes, content calendars, and quality-check systems that keep the ship sailing smoothly.
• Collaborate with designers, developers, and leadership to turn ideas into digital experiences .

Requirements

Who You (Probably) Are

Bonus Points For :

Benefits

What You Get :

How to Apply? Follow the steps below :

Step 1) Send your CV, 3-5 writing samples (or link to portfolio), and a short note telling us why you love writing for Gen Z & higher education to :   (Subject : Lead Copywriter – I Speak Student)

Step 2) Secure your spot for the aptitude test and personal interview — don’t miss out!

Click Here : Requirements

Qualifications : Bachelor's Degree in Arts / Commerce, Business Administration, or a related field. Master’s Degree preferred. Communication Skills : Excellent verbal and written communication skills. Technical Skills : Proficient in Microsoft Office Suite and CRM software. Analytical Skills : Strong problem-solving skills and attention to detail. Interpersonal Skills : Ability to build relationships with various stakeholders including students, parents, and financial institutions. Ethical Conduct : Unquestionable ethics and discretion in handling sensitive financial information. Language Skills : Proficiency in a second language is a plus, especially one that is commonly spoken by our student clientele.