Senior Analyst, Campaign Operations

Job ID: E2402573

Job Description:

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022.
• We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: As campaign operations analyst you will be part of the growth organization within synchrony financial, India and is responsible for executing marketing campaigns for synchrony financial clients within the performance marketing COE. In this role one will build campaign data files based on marketing criteria, segmentation and target populations on behalf of SYF clients. This role will be responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner.

Key Responsibilities:

• Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
• Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
• Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
• Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing campaign files
• Drive continual optimization of marketing campaigns.
• Help team leaders in team engagement activities and collaboration

Required Skills/Knowledge:

• Bachelor’s degree in any discipline or in lieu of a degree 2 years of experience in financial domain campaign operations
• Good knowledge of SQL, Unix and Excel.
• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

Desired Skills/Knowledge:

• Understanding of US credit card or retail business
• Exposure to Marketing and retail concepts
• Exposure to Marketing databases

Eligibility Criteria:

• Bachelor’s degree in any discipline or in lieu of a degree 2 years of experience in financial domain campaign operations

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying.
• Inform your Manager or HRM before applying for any role on Workday
• Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (First Formal/Final Formal, PIP)
• L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are eligible.
• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are eligible.
• L04+ Employees can apply.

Grade/Level: L08

Strong candidate has been identified