Role Overview
Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey.
Key Responsibilities
Campaign Strategy & Development
Develop comprehensive email and WhatsApp marketing strategies for D2C brands
Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback)
Design behavioral trigger campaigns based on customer actions and preferences
Implement segmentation strategies for personalized messaging
Content Creation & Optimization
Write compelling email copy and WhatsApp messages that drive engagement
Develop A / B testing frameworks for subject lines, content, and send times
Create responsive email templates and WhatsApp message formats
Optimize content for deliverability and engagement rates
Platform Management
Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue)
Set up and optimize WhatsApp Business API integrations
Implement automation workflows and customer journey mapping
Monitor platform performance and troubleshoot technical issues
Performance Analysis
Track and analyze email and WhatsApp campaign performance metrics
Generate detailed reports on engagement, conversion, and revenue attribution
Identify optimization opportunities and implement improvements
Monitor list health, deliverability, and compliance requirements
Key Performance Indicators
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Expert • Rajahmundry, Andhra Pradesh, India