Group Planning Manager

Job Title :

Group Planning Manager

Location : Mumbai

Experience Required :

5–8 years in Brand Strategy, Account Planning, or Integrated Communications

Company : Schbang

Employment Type : Full-time

About Schbang

At Schbang, we’re on a mission to make a

Schbang in the world of marketing

As an integrated creative and technology transformation company, we build

meaningful brand experiences

that connect business strategy, human insight, and creative excellence.

With 1000+ innovators across Mumbai, Bengaluru, and Delhi, Schbang partners with leading brands across industries to deliver

end-to-end marketing solutions

—from brand strategy and creative to content, digital, data, and technology.

About the Role

We’re looking for a

Group Planning Manager

— a sharp, insight-driven and culturally tuned strategist who can decode human truths, translate them into actionable brand strategies, and lead teams to create powerful, effective ideas.

This is a

senior strategic role

at the heart of Schbang’s creative ecosystem, ideal for planners who have honed their skills in

mainline or digital advertising agencies

and are ready to drive business and creative impact at scale.

Key Responsibilities

Lead strategic thinking

across a portfolio of brands — from research and insight mining to creative strategy and campaign planning.

Partner with

creative, media, and account teams

to craft integrated communication strategies that solve real business problems.

Mentor and guide

a team of strategists and analysts — ensuring strategic consistency and excellence across brands.

Develop

brand frameworks, positioning maps, communication territories

, and campaign narratives.

Conduct and interpret

consumer research

, semiotic analyses, and trend studies to build culturally relevant work.

Translate insights into

powerful creative briefs

that inspire ideas and innovation.

Present strategies and insights directly to clients and business heads with clarity and conviction.

Drive measurable effectiveness and help shape Schbang’s

strategic planning culture

What We’re Looking For

5–8 years

of experience in

brand strategy / account planning

in a

mainline or digital agency environment

(must).

Proven track record of building

effective, insight-led campaigns

across multiple categories.

Strong understanding of

consumer behavior, digital ecosystems, and cultural trends

Excellent

storytelling, presentation, and analytical

skills.

Ability to think

conceptually and commercially

—balancing creativity with business objectives.

Confident in leading workshops, client presentations, and inter-agency collaborations.

Passionate about

brands, pop culture, media, and human behavior

What’s in it for You

Opportunity to work on

top national and global brands

with diverse challenges.

collaborative and dynamic culture

that thrives on ideas and innovation.

Chance to

lead a team of planners and strategists

, shaping brand thought and communication excellence.

Be a key voice in shaping

Schbang’s strategic identity

and creative output.

Growth opportunities across

brand strategy, business consulting, and creative leadership

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