Portfolio Marketing Lead

Department : Marketing Location : Gurugram

Therapy : Gynaecology-2, Pain Management-1, Women Nutrition-1, Women Health-1

Reports to : Marketing Manager – Marketing

Position Overview

The Group Product Manager (GPM) is responsible for leading the strategic and operational marketing of assigned product portfolio(s). The role involves brand planning, product lifecycle management, market analysis, team leadership, and execution of marketing initiatives to drive sustainable business growth. The GPM will work closely with cross-functional teams including Sales, Medical, Regulatory, Supply Chain, Training, and Finance.

Key Responsibilities

1. Strategic Brand Management

Develop annual and long-term brand plans for assigned brands / portfolio.

Identify growth drivers and design strategies to achieve sales, market-share, and profitability objectives.

Conduct competitive landscape analysis and define brand positioning.

2. New Product Planning & Launch Management

Evaluate new product opportunities through market research and feasibility analysis.

Plan and execute product launches, ensuring alignment with medical, regulatory, and sales functions.

Develop launch materials, campaigns, and promotional strategies.

3. Marketing Operations & Execution

Design marketing campaigns (digital + traditional) and promotional tools for field force.

Conduct CMEs, RTMs, KOL engagements, and medico-marketing activities.

Ensure effective implementation of marketing plans at field level.

4. Sales Team Support & Training

Conduct product training and upskilling programs for field teams.

Provide scientific content, brand messaging, and objection-handling tools.

Attend joint field work to evaluate implementation and gather market insights.

5. Cross-Functional Collaboration

Work closely with medical affairs for scientific accuracy and compliance.

Coordinate with supply chain to ensure product availability and forecasting accuracy.

Collaborate with regulatory and quality teams for approvals, packaging, and compliance.

6. Portfolio Performance Tracking

Track brand performance using sales data, prescription audits, and market analytics.

Monitor KPIs : Sales trends, ROI, campaign effectiveness, and customer feedback.

Prepare monthly dashboards, MIS, and management review reports.

7. Budget Management

Plan and monitor marketing budgets for assigned brands.

Ensure ROI-driven spending and adherence to financial guidelines.

8. People & Team Leadership

Lead, mentor, and develop product executives / product managers.

Guide team in planning, execution, and brand strategy refinement.

Key Skills & Competencies

Strong knowledge of pharmaceutical marketing, therapy areas, and competitive landscape.

Excellent analytical, strategic thinking, and forecasting abilities.

Strong communication, presentation, and scientific understanding.

Creativity in brand campaigns and problem-solving mindset.

Ability to collaborate with cross-functional teams and manage multiple priorities.

Leadership qualities to mentor and guide product management teams.

Qualification & Experience

Education : B.Pharm / M.Pharm / B.Sc. + MBA (Marketing) preferred.

Experience : 8–12 years of pharma marketing experience, with at least 3–4 years in a product management role.

Therapy Experience : (as mentioned above)

KPIs for GPM

Portfolio sales & market share growth

Launch success metrics

ROI of marketing activities

Brand visibility & customer engagement

Field force activation & training effectiveness

Budget adherence

Quality of brand plans & execution