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Market Development Officer

Market Development Officer

ConfidentialKozhikode / Calicut
21 days ago
Job description

Main Responsibilities :

  • Market Development Officer is responsible for delivering business objectives through CG contractors (share gain at existing contractors and acquiring new contractors)
  • S / He will be responsible for all for capability development of Contractor Relationship Officers (CRO) for handling CG contractors, Demand Generation & sell out activities through CG contractors

Key / Principal Objectives : (Business Development)

  • Responsible for demand Generation activities / Sell Out support to depot team through CG contractors
  • Responsible for capability development of Contractor Relationship Officers (CRO) for handling contractors, Demand Generation & sell out activities through CG contractors
  • Ensure regular engagement with CG contractors, enrolment of new contractors, revival of inactive contractors etc. Engagement 50% of registered contractors buy month on month from ANI
  • Deliver Value per contractor target as per defined norm
  • Ensure timely communication about new products offerings and intervention to CG contractors
  • Ensure site leads qualifying as Professional sites are intimated to the respective Professional Sales Officer where such roles exist
  • Key Accountabilities :

    Capability Development

  • Build capability of CROs for contractor management, Demand Generation & sell out activities through CG contractors
  • Execute fixed training calendar for all CROs
  • Ensure and monitor contractor training through CROs
  • Administrative / Processes :

  • Journey planning (self) using online PJP tool as per norms & adherence
  • Ensure PJP compliance by CROs as per norms
  • Administer gift redemption to CG contractors
  • Provide all relevant or requested information to ASM
  • Customer Complaint Management (attending, recording, internal follow-ups & communicating the resolution status) on the sites handled by CG team
  • Market / Competitor information :

    Provide information on competitors activities (promotions, price changes, new products, new contractors, contractor meets, new initiatives, any issues in the market etc.)

    Skills Required

    contractor management , Demand Generation, Training Coordination, Crm, sales execution

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    Market Development • Kozhikode / Calicut

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