Job Title : Digital Marketing Manager – Immediate Joiner
Location : Nungambakkam, Chennai.
Employment Type : Full-Time
Work Mode : In-person
Experience : 4 to 5+ Years
Salary : ₹30,000 – ₹40,000 per month (Industry Standard)
Contact : 9566269922
About the Role :
We are seeking a strategic, analytical, and performance-driven Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will plan, execute, and optimize data-driven campaigns across all digital platforms while turning analytics into actionable insights that drive business growth.
Key Responsibilities :
- Develop and implement comprehensive digital marketing strategies focusing on data analysis and ROI.
- Lead, mentor, and guide the digital marketing team to align with business objectives.
- Manage SEO, SEM, paid campaigns, social media, email marketing, content marketing, and affiliate marketing .
- Conduct site audits and monitor KPIs such as CTR, CPA, ROI, bounce rate, and conversion rates.
- Analyze performance metrics using Google Analytics, Data Studio, and other BI tools , providing actionable insights.
- Collaborate with cross-functional teams to create high-impact campaigns aligned with brand performance.
- Develop quarterly campaign plans and submit weekly brand performance reports to management.
- Handle budget management , ensuring cost-effective advertising spend.
- Stay updated on digital marketing trends, tools, and best practices .
Required Skills & Qualifications :
Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).3–5 years of experience in digital marketing, with at least 2 years in a managerial role .Strong analytical mindset with the ability to interpret complex data.Proficiency in Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Data Studio .Familiarity with marketing automation & CRM platforms like HubSpot, Zoho, or Salesforce.Excellent leadership, communication, and project management skills .Performance Metrics :
Organic lead generationOff-page SEO performanceBrand performance strategyQuarterly campaign planningWeekly brand performance reporting to managementTeam handling, training, and guidanceSite audit and analytic reportingIf you are passionate about digital marketing, data analytics, and team leadership, we want to hear from you!