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D2C Meta Ads Performance Specialist

D2C Meta Ads Performance Specialist

beBeeMetaVijayawada, Andhra Pradesh, India
19 hours ago
Job description

Job Description :

We're seeking a seasoned D2C Meta Ads Media Buyer with a proven track record in driving measurable results through Meta advertising. If you're passionate about understanding the D2C landscape and have expertise in planning, executing, and optimizing high-performing Meta advertising campaigns (Facebook & Instagram), we want to hear from you.

As a key member of our team, you'll be responsible for developing and implementing comprehensive Meta ad strategies aligned with D2C business goals. This includes setting up, launching, and managing campaigns across Facebook and Instagram, utilizing various ad formats.

  • Key Responsibilities :
  • Conduct in-depth audience research and segmentation to target relevant D2C customer groups.
  • Implement and manage rigorous ad creative testing (A / B testing) to identify effective visuals and copy.
  • Monitor daily campaign performance metrics (e.g., ROAS, CPA, conversion rate) and proactively optimize campaigns to maximize ROI.
  • Utilize Meta Ads Manager, Google Analytics, and other tools to track and report on campaign performance.
  • Provide regular, insightful reports to stakeholders, highlighting key learnings and recommendations.
  • Collaborate closely with creative teams to develop compelling ad creatives.
  • Stay up-to-date with the latest Meta ad platform updates and D2C digital marketing best practices.

Requirements :

To succeed in this role, you'll need :

  • At least 2 years of hands-on experience as a Meta Ads Media Buyer, with a focus on D2C e-commerce brands.
  • Expertise in Meta Ads Manager, including campaign structures, advanced targeting, bid strategies, and optimization techniques.
  • Strong understanding of the D2C landscape (e.g., sales funnels, customer lifetime value, direct attribution).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • A performance marketing mindset with a clear focus on driving measurable results.
  • Exceptional written and verbal communication skills.
  • Familiarity with e-commerce platforms like Shopify is a plus.
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    Performance Specialist • Vijayawada, Andhra Pradesh, India