Marketing Manager, Product Strategy
ModlixBengaluru, Republic Of India, IN30+ days ago
Job descriptionCreate compelling content, including blogs, case studies, whitepapers, sales decks, and website copy . Work with design teams to produce visual assets, videos, and infographics for marketing campaigns. Develop educational materials and enablement content to support sales and customer success teams. Gather and analyze customer feedback, market trends, and competitor activities to refine messaging and positioning. Work with the product team to translate technical features into customer-centric benefits . Support the development of buyer personas and customer journey mapping . Assist in planning and executing email marketing, social media, and paid campaigns . Optimize content for SEO, engagement, and lead generation . Collaborate with growth and digital marketing teams to drive product adoption. Develop sales playbooks, FAQs, and pitch decks to empower the sales team. Track and report on key marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.) . Support A / B testing initiatives to refine messaging and positioning. Experience : 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products. Marketing Skills : Strong understanding of GTM strategies, content creation, and competitive analysis . Technical Proficiency : Familiarity with CRM tools, marketing automation platforms, and analytics tools (HubSpot, Marketo, Google Analytics, etc.). Storytelling Ability : Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content. Collaboration & Adaptability : Ability to work cross-functionally in a fast-paced, dynamic environment. Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.
Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.
Key Responsibilities
Go-to-Market (GTM) Strategy & Execution
- Assist in developing and executing product positioning, messaging, and value propositions .
- Support product launches by coordinating with product, sales, and marketing teams.
- Conduct competitive analysis and market research to identify key differentiators.
Content & Collateral Development
Customer & Market Insights
Demand Generation & Campaign Support
Sales Enablement & Performance Tracking
Requirements & Qualifications
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Product Marketing Manager • Bengaluru, Republic Of India, IN
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