Appointment Setting (SMB Market, Cold Calling)

Role : Manager – Appointment Setting (SMB Market, Cold Calling) Work Location : Remote

Industry : Digital Marketing & AI-Driven Growth Solutions

Experience Needed : Minimum 5 years in appointment setting with international clients + at least 2 years leading or managing teams

Target Region : North America

Who We Are We are a rapidly expanding digital marketing company specializing in delivering AI-powered, performance-first strategies that help small and medium-sized businesses in the United States grow faster and smarter. As we scale, we’re searching for a motivated Appointment Setting Manager to oversee our global team of meeting setters and ensure our sales team consistently receives high-quality, sales-ready meetings.

What You’ll Do Team Leadership : Direct and coach a team of appointment setters who engage U.S. prospects through cold outreach.

Pipeline Growth : Build and refine strategies for cold calling, lead qualification, and meeting booking to maximize conversions.

Performance Oversight : Track key metrics (calls, meetings booked, attendance rates, etc.) and push the team to exceed goals.

Cross-Functional Collaboration : Partner with Sales and Marketing leaders to align messaging and outreach campaigns.

Coaching & Training : Provide hands-on guidance to sharpen communication, objection handling, and outreach consistency.

Tools & Systems : Ensure proper use of CRM platforms (HubSpot, Salesforce, etc.) for lead tracking and data hygiene.

Continuous Optimization : Improve scripts, workflows, and market-specific tactics tailored for North American SMB clients.

Reporting : Deliver weekly performance updates and improvement strategies to senior leadership.

What We’re Looking For Proven Experience : At least 5 years working in appointment setting with a focus on U.S. prospects.

Leadership Background : 2+ years managing or leading teams within an appointment setting / cold calling function.

Industry Knowledge : Familiarity with digital marketing and its value proposition for SMBs.

Exceptional Communication : Fluent English, both spoken and written, with strong persuasion and negotiation skills.

Tech-Savvy : Hands-on experience with CRM tools, dialers, and reporting dashboards.

Analytical Mindset : Ability to assess team performance, optimize processes, and improve conversion rates.

Time Zone Flexibility : Comfortable working during U.S. business hours or providing significant overlap.

✅ If you thrive on building pipelines, leading teams, and turning conversations into opportunities, this role offers you the chance to make a direct impact on company growth while working in a fast-moving digital marketing environment.