D2C Head

Role Summary

You will lead our direct-to-consumer website performance, focusing on revenue, profitability, customer experience, retention, and brand growth. This is a senior strategic and hands-on role, where you’ll not only define and execute growth strategies but also drive innovation to continuously improve sales performance and business outcomes.

Key Responsibilities

Own site performance : traffic, conversion rate, site speed, UX (mobile and desktop), navigation

Merchandising & content : product pages, catalog management, visuals, banners, product descriptions, SEO

Plan & execute promotions, sales & new product launches

Analyze data & metrics (GMV, AOV, bounce rates, cart abandonment, retention, repeat purchases) and suggest improvements

Manage budget : forecast site investments, spend on campaigns, tools, tech; ensure ROI on site improvements

Retention & CRM : manage email, SMS, loyalty, reviews, win-back campaigns

Inventory & fulfillment coordination to avoid stockouts and ensure timely delivery

Cross-functional collaboration : marketing, creative / design, tech, operations and supply chain

Leadership : mentor & manage team, set KPIs, manage performance

Monitor competitive landscape, trends & innovations; stay ahead of competition

Experience & Qualifications

Bachelor’s degree in Business, Commerce, Marketing, E-Commerce, or related field; MBA or Master’s is a plus.

5-8+ years of experience in e-commerce / D2C roles, with at least some years in leadership or senior roles.

Proven track record of managing budgets, forecasting spend, and delivering against financial targets.

Proficient with e-commerce platforms (Shopify, Magento or similar), analytics tools, A / B testing, conversion optimization.

Strong analytical skills, able to drive decisions using data.

Excellent stakeholder management, communication, and ability to work cross-functionally.

Success Metrics / KPIs

GMV growth of D2C site

Improvement in conversion rates & Average Order Value (AOV)

Retention / repeat purchase rate

Budget adherence & ROI from site investments

Reduction in site drop-offs, bounce rates, cart abandonment

Customer experience metrics (site speed, complaints, reviews)

Inventory availability & fulfillment efficiency

Team performance & alignment with business goals