Go To Market (Gtm) Strategist

Position : Go-to-Market (GTM) Strategist

Location : India (Remote)

Employment Type : Full Time

Schedule : Monday to Friday, Day Shift

Experience : 2+ Years

Company Description

Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.

We are looking for a Go-to-Market (GTM) Strategist to define, orchestrate, and optimize the launch and growth strategy for Scry AI’s products across priority markets and verticals.

Role Overview

As a GTM Strategist, you will own the end-to-end go-to-market strategy for new products, features, and vertical solutions. You will work closely with product, sales, marketing, and leadership to define ICPs, craft positioning and messaging, design launch plans, and enable revenue teams. Your work will ensure that Scry AI’s offerings are clearly understood, competitively differentiated, and consistently adopted in target markets.

Key Responsibilities

GTM Strategy and Planning

• Define go-to-market strategies for new products, features, and vertical solutions, from concept to post-launch optimization
• Develop clear value propositions, positioning, and messaging tailored to industries, buyer personas, and use cases
• Partner with product and leadership to prioritize markets, segments, and launch milestones based on impact and feasibility

Market, Customer, and Competitive Insight

Launch and Campaign Orchestration

Sales and Partner Enablement

Performance Tracking and Optimization

Required Qualifications and Skills

exposure to BFSI / insurance / logistics is an advantage

Our Ideal Candidate

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