Digital Marketing Specialist

About the job

We are looking for a passionate and driven marketing professional with a minimum of 2 years to join our dynamic team at Brigade Plus ( Interiors ) . The ideal candidate will bring hands-on experience in retail branding, community building, and event management. In this role, you will play a pivotal part in shaping brand experiences, driving community engagement, and accelerating growth for a new, high-impact brand initiative.

What you’ll do

• Ideate, develop, and execute marketing initiatives to increase brand awareness, community engagement, and sales within the target market.
• Drive consistent retail branding by working on store facades and internal branding in-store activations to enhance customer experience.
• Work closely with business teams to plan and execute events at experience centres, building strong communities of architects and interior designers.
• Lead the planning and execution of large-format trade exhibitions, community building, launches, and experiential events to showcase our products and offerings.
• Collaborate seamlessly with internal teams – Business, Category, Product Development, Creative, and Tech – to align marketing initiatives with business goals.
• Manage external agencies and vendors, providing clear briefs and overseeing execution to ensure quality and timely delivery.

Who you are :