Head of Lead Generation & Qualification

Position Overview

The Presales Head will lead the presales function across both brands, driving qualified lead generation, conversion, and team performance. This role is critical in optimizing the customer journey from lead acquisition to sales appointment and ensuring strong collaboration between Marketing, Presales, and Sales teams.

Key Responsibilities

• Lead the presales function to achieve sales order and revenue targets across both brands.
• Oversee lead management from SEM, SEO, and revived databases, ensuring consistent follow-ups and qualification.
• Design and implement strategies to improve lead-to-appointment and appointment-to-order conversions.
• Ensure high-quality customer engagement and quick turnaround time for priority leads.
• Track team productivity, performance metrics, and optimize presales operations for maximum efficiency.
• Collaborate closely with Sales and Marketing to align presales strategies with revenue objectives.
• Conduct regular reviews, feedback, and training sessions to enhance communication, product knowledge, and lead-handling skills.
• Analyse key presales data and trends to recommend process improvements and increase conversion outcomes.

Candidate Profile