Social Media Executive

Key Responsibilities :

• Social Media Strategy & Planning :
• Develop and execute effective social media strategies to align with the company's marketing objectives.
• Identify target audiences and create tailored content that speaks directly to them.
• Plan and manage the social media calendar, ensuring timely and relevant content across all platforms.
• Content Creation & Curation :
• Create engaging text, image, and video content that resonates with the target audience and aligns with brand voice.
• Curate relevant content from other sources to share on company profiles.
• Collaborate with designers and copywriters to create high-quality visuals and copy for posts, stories, and ads.
• Community Management :
• Manage day-to-day interactions with followers, including responding to comments, messages, and mentions.
• Foster relationships with social media influencers, partners, and other stakeholders.
• Monitor social media activity, manage brand reputation, and address customer queries or complaints promptly.
• Campaign Management & Advertising :
• Plan and execute social media campaigns to promote products, services, or events.
• Run paid social media campaigns, including budget management, targeting, and performance tracking (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Track ROI for paid campaigns and optimize for better performance.
• Analytics & Reporting :
• Monitor social media trends, tools, and applications to stay up-to-date with changes and emerging platforms.
• Analyze social media performance using analytics tools and generate regular reports on metrics such as engagement, reach, conversion, and audience growth.
• Provide insights and recommendations for improving social media performance.
• Brand Consistency :
• Ensure consistent branding, tone, and messaging across all social media channels.
• Align social media efforts with overall brand strategy and marketing campaigns.
• Collaboration :
• Work closely with the marketing, PR, and design teams to ensure cohesive content across channels.
• Assist in coordinating influencer partnerships and other external collaborations.

Required Qualifications :

Preferred Skills :

Skills Required

Adobe Premiere, Final Cut Pro, Canva, Photoshop