Head of marketing & branding

Head of Marketing & Branding

Role Overview

The Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze. The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online / offline campaigns. He will be responsible to build a high performance marketing team from scratch and will negotiate with agencies and vendors to build a complete marketing engine for the brand.

Key Responsibilities

• Develop and own the overall marketing and brand strategy.
• Build Blockmaze’s brand identity and communication guidelines.
• Plan and execute digital marketing campaigns across all channels.
• Manage performance marketing, content, creative, and social media.
• Oversee website content, product announcements, and marketing materials.
• Plan go-to-market campaigns for new products and features.
• Manage PR, media relations, and external agencies.
• Lead event marketing, partnerships, and industry participation.
• Monitor marketing metrics and own brand / marketing KPIs.
• Manage and grow a small internal marketing team.

Requirements

Nice-to-Have