Associate Manager – Marketing, RTD

What are the Key Deliverables in this role? Financial Outcomes Topline & Bottom Line Delivery

Joint ownership with sales teams on number delivery and with CFT (Finance, SCM) on bottom line delivery against tgt PnL Ownership

Custodian of all spends (ATL & BTL) / A&M budget phasing

Customer Service Marketing Mix

Develop the complete marketing mix for the premium business portfolio– product, packaging, communication, media including digital and execution of all ATL (Digital only) & BTL inputs in partnership with Sales team and under guidance of senior brand team. Responsible for annual brand strategy, brand health, topline and margins. Brand Investments

Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives Agency Management

Manage outside agency resources including advertising and digital. Developing integrated communication strategy

Internal Processes Market Research / Consumer Insight :

Monitor, analyze and report facts and insights on customers, consumer needs and trends, in order to maximize opportunity through intelligent use of consumer insight and accurate market information for marketing activities Collaboration with key functions

Premium Business Sales, Supply Chain, Procurement, Compliance, R&D & Quality Data Analytics

• Analyze the sales data (Primary / Secondary) to understand programs / activations / schemes and suggest improvements to the mix. Analyze the competitor movements and promotions according to the current trends to adapt brand plans

Innovation and Learning Innovation / New Product Development :

Develop and implement long-term strategic plans on new product opportunities Digital Marketing

Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

What are the Critical success factors for the Role? Master’s degree in Business Administration from reputed Institute Minimum 1.5 years of relevant work experience in Sales / Marketing Min 1 Yr in Sales is mandatory

What are the Desirable success factors for the Role? Analytical and problem-solving abilities Good communication skills and

stakeholder management

capabilities Very Strong Execution ability with Time Management  Hands on approach and Winning attitude