Associate Manager / Manager - Digital Marketing - EdTech

Job Title : Associate Manager / Manager Digital Marketing (Ed-Tech)

Location : Bangalore, India

Work Mode : Work from Office (Mandatory)

Notice Period : Immediate to 15 Days

Week-Off : Saturday & Sunday (Subject to Business Needs)

Job Summary :

We are looking for an experienced and driven Associate Manager / Manager Digital Marketing with a background in the Ed-Tech industry to join our Bangalore team.

The ideal candidate will bring 610 years of hands-on digital marketing experience, with a proven track record of revenue generation and growth through strategic digital campaigns.

Key Responsibilities :

• Strategic Campaign Planning : Design and execute end-to-end performance marketing strategies tailored for the Ed-Tech audience, including lead generation for student enrollments, B2B education services, and more.
• Channel Ownership : Run and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, and email marketing platforms to drive qualified traffic and conversions.
• Revenue Growth : Focus on maximizing ROI and cost-efficiency by targeting the right audience, using lookalike strategies, funnel optimizations, and budget alignment to increase enrollment or sales numbers.
• SEO & SEM : Lead organic and paid initiatives, with a focus on long-tail keywords and content marketing strategies suited for education products and services.
• Analytics & Reporting : Track campaign KPIs (CAC, CPL, ROAS, LTV) using Google Analytics and marketing dashboards.
• Provide actionable insights and continuous improvement plans.
• CRM & Email Automation : Build and manage student / lead nurture campaigns using CRM tools and email marketing platforms.
• Influencer & PR Coordination : Collaborate with educational influencers, webinars, YouTube educators, and PR agencies for brand credibility and content reach.
• Team Leadership : Manage a small team of digital marketers and freelancers, assigning responsibilities and ensuring deliverables are met in line with campaign timelines.
• Market Insights : Stay updated with trends in the Ed-Tech space, including competitor movements, new platforms (like Quora / Reddit), and student behavior Experience : 6 to 10 years in digital marketing with recent or strong experience in Ed-Tech.
• Education : Bachelor's or Masters in Marketing, Business Administration, or related fields.
• Tools Expertise : Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush), CRM platforms (HubSpot, Zoho), Email tools (Mailchimp, SendGrid).
• Certifications : Preferred Google Ads, Google Analytics, Meta Blueprint, HubSpot Inbound Certification.

Preferred Attributes :

ref : iimjobs.com)