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Director - Strategy and Planning

Director - Strategy and Planning

ConfidentialGurugram, Gurgaon / Gurugram, India
9 days ago
Job description

The position is responsible to ensure the development and execution of effective strategic plans that align with clients&apos business objectives.

The role requires to work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

Roles and Responsibilities :

Strategic Leadership & Planning :

  • Setting strategic goals and ensuring alignment with overall agency objectives.
  • Collaborate with the leadership team in shaping the agency&aposs overall strategic direction.
  • Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.

Campaign Development :

  • Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
  • Ensure that strategic plans align with client objectives, target audience insights, and market trends.

    • Data and Analytics :

  • Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
  • Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.

    • Client Collaboration & Presentations :

  • Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
  • Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
  • Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients&apos business goals.

    • People Management :

  • Partner and collaborate with other teams, including Creative and Account Management to ensure seamless integration of strategic plans.

    • Skills and Competencies

  • Graduate / Post-Graduate in Marketing, Advertising, Business, or a related field with 7+ years of experience in strategy & planning with an integrated advertising agency.
  • Proficiency in utilizing data and analytics to drive insights and decision-making.
  • Eye for innovation and the next emerging platform or partner to consider as part of a social / digital strategy results.
  • Passionate about fast-evolving social / digital media environment with a strong POV to share with clients and colleagues. In-depth understanding of market research, consumer behavior, and advertising trends.
  • Strong leadership, interpersonal and people management skills.
  • Ability to think creatively and strategically to solve complex business challenges.
  • Executive level presentation and communication skills to lead and hold senior level client interactions.

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    Skills Required

    Consumer Behavior, Market Research

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    Director Strategy • Gurugram, Gurgaon / Gurugram, India

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