ASO & SEO & GEO Growth Specialist

Please Apply only if you qualify :

ASO & SEO & GEO Growth Specialist (Mobile + Web)

Department : Marketing

Reports To : Head of Growth / CMO

Pay : 4L - 8L / -

Location : Hyderabad / Bangalore / Hybrid / Onsite(Need to be ready for anything)

Role Objective :

To drive organic and paid user acquisition by optimising the app’s presence across App Stores (ASO) and Search Engines (SEO) while managing performance marketing campaigns (Google Ads, Apple Search Ads, Meta Ads,) to achieve sustainable growth for the home-services app across 15–20 cities Mainly in US and Canada.

The role combines data-driven growth strategy, creative optimisation, and cross-channel integration to achieve one unified goal — Top 3 category ranking on App Stores and Play Store #1 search visibility for local service keywords.

Key Responsibilities

App Store Optimisation (ASO) :

• Conduct deep keyword research using MobileAction, AppTweak, Data.ai, or ASO desk.
• Optimise app titles, subtitles, descriptions, screenshots, and A / B test creatives.
• Manage App Store metadata localisation for all active cities (English + regional languages).
• Coordinate with product / design teams to align store listings with app updates and seasonality.
• Track app visibility, conversion rate (CVR), and retention using Firebase, Play Console, and App Store Connect.

Search Engine Optimisation (SEO) :

Performance Marketing (Ads) :

Growth Strategy & Reporting :

Ideal Candidate Profile

Tools and skills required