SEO Specialists

Job Description

SEO Specialist (AI-First Growth) — Trivandrum (on-site)

Adsomia is building Kerala’s most future-ready growth engine across Unlearn Academy, Trueway International, City Skoop, Podsomia and more. We don’t chase keywords—we build revenue compounds : entity-rich sites, programmatic pages, SGE-ready content, and measurement that flows into  CRM . If you think in systems, not blog posts, you’ll feel at home.

Success = Outcomes (not activities)

Pipeline, not pageviews : Launch SEO systems that create qualified leads and reduce CPL month-over-month.

Win SERP + SGE : Own top-3 real estate for high-intent clusters and secure AI-answer visibility .

Speed & structure : Core Web Vitals green on priority templates; sane internal linking; zero cannibalization .

Attribution clarity : Every organic lead traceable ( GSC → GA4 / GTM → Zoho CRM ).

Compounding assets : Reusable schemas, page templates, briefs, dashboards.

Your first 90 days

30D—Map & Fix : Strategy map per brand (clusters × intent × geo, cannibalization audit, SERP SWOT). Set up GSC, GA4, GTM, UTMs, CRM mapping . Ship technical triage (CWV, indexation, redirects, canonicals) + quick wins.

60D—Ship & Measure : Launch 2 page templates (e.g., Service×Location, Course×City) with schema & interlinks. Publish 10–15 pages . Start Looker / Zoho Analytics dashboards (rank → leads → revenue).

90D—Compound & Scale : Top-3 for ≥30% of target terms in one cluster; CWV pass on templates. Propose Quarterly Growth Design (programmatic expansion, links, content velocity, budget).

What you’ll lead

Strategy : Cluster architecture, entity design, hub / spoke, 404 / 301, multilingual / geo logic.

SGE / AI Search : Prompted outlines, entity blocks, FAQ patterns, E-E-A-T evidence; track AI-answer presence.

Programmatic SEO : Template specs + data models (CSV / Sheets / DB) to generate pages at scale.

Technical SEO : CWV, render / index hygiene, hreflang / canonicals, schema (Organization, Course, LocalBusiness, FAQ, JobPosting, Product).

Content Ops : Briefs (intent, entities, H2 / H3, interlinks, CTAs), title / thumbnail CTR A / B .

Local SEO : GMB categories, posts, review engine, citations, location pages, map-pack playbooks.

Measurement : Dashboards rank → session → lead → revenue; experiments → learnings → next sprint.

KPIs you’ll own

Revenue : Qualified organic leads → Deals → Won (CRM).

Acquisition : % of targets in Top-3 / Top-10 , non-brand sessions, map-pack share .

Experience : CWV pass rate , crawl / index health, duplicate / cannibalization score.

Efficiency : Content velocity, CPL trend , time to impact.

Requirements

Requirements

2–4+ yrs hands-on SEO with lead-gen wins (share 2–3 case studies or dashboards).

Fluency : GSC, GA4, GTM, Ahrefs / Semrush, Screaming Frog, Looker / Zoho Analytics .

Strong in keyword clustering, on-page, internal linking , cannibalization control.

Technical SEO & CWV troubleshooting (PageSpeed / Lighthouse).

Schema / JSON-LD implementation & validation.

Basic HTML / CSS ; WordPress / Shopify exposure.

System mindset : you ship frameworks , not one-offs.

Clear communication; Malayalam + English .

Extra signals we love

Built 50–500+ programmatic pages that rank & convert.

Proven local SEO lifts (map-pack share, review velocity).

Basic Python / Sheets for data cleaning or entity / NLP analysis.

Experience aligning SEO with paid + CRM for full-funnel ROI.

Benefits

Benefits (and Hiring Process)

Compensation : Competitive salary + performance bonus aligned to pipeline impact .

Growth : Learning budget, premium tools, clear path to Senior SEO / SEO Lead .

Culture : On-site, creative, cross-functional collaboration with design / video / content; strong case-study credits.

Fast-lane hiring

Easy Apply (60 sec) : Name, mobile, email, case-study links , on-site confirmation.

15-min phone screen.

24-hr assignment : one-page strategy + schema + internal link map.

Final working session (review plan, dashboards, trade-offs) → Offer .

Requirements

0–1 yr experience in video editing (Premiere Pro / DaVinci / CapCut). Basic motion graphics (After Effects / CapCut keyframes), typography. Camera basics : framing, exposure, focus; Audio : lav / shotgun mic setup. Reels / Shorts hooks, pacing, trending audio—social-native understanding. Thumbnails : Photoshop / Canva basic design. Malayalam strong, workable English. Organized file management (naming, backups, project folders). Bonus : podcast editing (Audition / Fairlight / Descript), color correction (LUTs), YouTube Studio / Meta basics.