PPC Specialist

About Us

ZADA ZADA is an agency focused on ecommerce brands. We are passionate about driving measurable results and helping our e-commerce clients succeed. We are looking for a data-driven and creative PPC Specialist to join our growing team.

The Role

We are seeking a results-oriented PPC Specialist to develop, manage, and optimize our paid advertising campaigns. In this role, you will be responsible for the hands-on management of our Google Ads and / or Meta Ads (Facebook / Instagram) accounts.

Your primary goal will be to drive qualified traffic, increase online sales, and maximize return on ad spend (ROAS) to fuel e-commerce revenue growth.

Key Responsibilities

• Campaign Management : Plan, create, and manage end-to-end PPC campaigns across Google Ads (Shopping, Performance Max, Search) and / or Meta Ads (Facebook, Instagram).
• E-commerce Optimization : Continuously monitor and optimize campaigns for e-commerce KPIs, including bid management, budget allocation, audience targeting, and A / B testing of ad copy and creative.
• Audience & Keyword Research : Conduct in-depth audience analysis and keyword research to identify new opportunities and refine targeting for transactional intent.
• Ad Creative : Write compelling, product-focused ad copy and collaborate with design teams to develop high-converting creative assets.
• Tracking & Reporting : Implement and manage e-commerce conversion tracking (e.g., Google Analytics 4, Google Tag Manager, Meta Pixel) to ensure accurate sales and revenue data collection.
• Analysis : Analyze campaign performance data, identify trends, and provide actionable insights focused on ROAS and revenue growth in regular reports.
• Budget Management : Manage campaign budgets effectively, ensuring efficient spend and pacing to meet revenue targets.

What We're Looking For Required Qualifications :

Preferred Qualifications (Nice-to-Have) :