Happy Us Entertainment is on the lookout for a dynamic Performance Marketing Executive to join our vibrant team! If you're passionate about driving impactful campaigns on Meta and Google Ads , and have a knack for email marketing , we want to hear from you.
Role Description & Responsibilities
- Develop and Execute Advertising Strategies : Create and implement comprehensive advertising strategies across Facebook and Google platforms to drive brand awareness, customer acquisition, and sales.
- Campaign Management : Plan, launch, and optimize digital advertising campaigns, including budget allocation, audience targeting, ad creative development, and A / B testing.
- Data Analysis : Analyze advertising performance metrics and KPIs to make data-driven decisions and continually improve campaign effectiveness. Report regularly on campaign performance to the leadership team.
- Budget Management : Manage advertising budgets effectively, ensuring cost-efficiency and ROI goals are met.
- Keyword and Audience Research : Conduct thorough research to identify relevant keywords, audiences, and market trends to inform campaign targeting and optimization.
- Ad Creative Development : Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with our target audience.
- Competitor Analysis : Stay up-to-date with industry trends and monitor competitor advertising strategies to identify opportunities and threats.
- Conversion Rate Optimization (CRO) : Work closely with the website & SEO team to optimize landing pages and user experiences to maximize conversion rates from ad traffic.
- Stay Informed : Keep up-to-date with the latest trends, best practices, and algorithm changes on Facebook and Google platforms.
- GA4 tracking validation and fixes, if required.
- Set up tracking tools l for user behavior tracking.
- Product feed setup & optimization for Meta and Google Ads
- Ongoing monitoring and adjustments based on performance metrics.
- Client Coordination : Interact with clients confidently, understand their goals, and provide them with regular updates and reports on campaign performance.
- Provide monthly reports on campaign performance, insights, and actionable recommendations.