Company Profile :
Holistique Beauty is an international skincare business, and The Face Shop is one of our esteemed brands. We are dedicated to delivering high-quality skincare products to enhance our customers&apos beauty and well-being.
Job Summary :
We are seeking a results-oriented Amazon PPC Analyst to manage and optimize Amazon Advertising campaigns to maximize ROI, drive sales, and improve product visibility. The ideal candidate should have hands-on experience with Amazon Seller / Vendor Central and a strong understanding of keyword strategy, bid management, and ACoS optimization.
Key Responsibilities :
Campaign Management & Optimization :
- Set up, manage, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns.
- Perform daily monitoring of campaigns and bids to ensure efficient ad spend and optimal performance.
- Implement A / B testing across creatives, ad copy, and targeting strategies.
Keyword & Bid Strategy :
Conduct in-depth keyword research and competitor analysis to build targeted ad groups.Optimize keyword bids to balance impressions, clicks, and ACoS performance.Continuously refine negative keywords to reduce wasted spend.Analytics & Reporting :
Analyze performance metrics such as CTR, CPC, ACoS, TACoS, ROAS, and conversions.Create weekly and monthly reports with actionable insights and strategic recommendations.Monitor product rankings and correlation with ad performance.Collaboration & Coordination :
Work with content, catalog, and design teams to improve product listings and ad creatives.Coordinate with supply chain / operations to ensure stock availability for promoted products.Support new launches, seasonal campaigns, and promotional events with ad strategy.Budget Management :
Manage daily / monthly advertising budgets, ensuring optimal allocation across campaigns.Provide spend forecasts and budget vs performance analysis to leadership.Key Requirements :
Bachelor's degree in Marketing, Business, or a related field.3–4 years of hands-on experience managing Amazon PPC campaigns.Strong understanding of Amazon Advertising Console, Seller Central, and / or Vendor Central.Proficient in Excel and familiar with analytics tools like Helium 10, Jungle Scout, or Pacvue.Analytical mindset with a focus on performance metrics and ROI.Preferred Qualifications :
Experience in managing PPC campaigns for multiple ASINs / SKUs across categories.Knowledge of DSP (Demand Side Platform) advertising is a plus.Amazon Advertising Certification is an added advantage.Familiarity with other marketplace ads (Flipkart PLA, Myntra Ads) is a bonus.Location : Worli Mumbai
Company website : https : / / holistique.in /
Candidates willing to travel to Worli & Work from Office should only apply.Show more
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Skills Required
Excel
