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Social Media Content Creator – Instagram & Reels (Bicycle Brand)
Social Media Content Creator – Instagram & Reels (Bicycle Brand)Vesco Cycles • Kanpur, Republic Of India, IN
Social Media Content Creator – Instagram & Reels (Bicycle Brand)

Social Media Content Creator – Instagram & Reels (Bicycle Brand)

Vesco Cycles • Kanpur, Republic Of India, IN
2 days ago
Job description

About VESCO CYCLES

VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our Instagram presence and want to turn our products, riders and stories into high-impact content and Reels.

We’re looking for a creative, hands-on Content Creator who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.

Key Responsibilities

  • Plan, shoot and edit Instagram Reels & short-form videos for VESCO CYCLES
  • Create a mix of :
  • Product-focused videos (features, close-ups, details)
  • Lifestyle & outdoor content (riders, trails, city rides, fun / skits)
  • Educational / engaging content (tips, “Which cycle is right for you?”, etc.)
  • Use AI tools (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content quality
  • Work with the founder / marketing team to align content with brand positioning and campaign goals
  • Stay updated with Instagram trends, audio, formats & hooks and adapt them for the cycling niche
  • Deliver a consistent number of Reels per week (as agreed – e.G., 3–5 Reels / week)
  • Organise and manage content : raw footage, edited versions, and posting calendar

Requirements

  • Strong portfolio of Instagram Reels / short videos (must share links)
  • Experience creating content for product, lifestyle, sports, fitness or similar brands is a plus
  • Comfortable with :
  • Shooting on phone / professional camera
  • Outdoor shoots (roads, parks, cycling tracks, etc.)
  • Good command of at least one editing tool :
  • CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.
  • Exposure to AI tools for content creation (e.G. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)
  • Ability to think in hooks, storylines and series (not just one-off posts)
  • Reliable, responsive and comfortable working with clear timelines and deliverables
  • Nice to Have

  • Love for cycling / fitness / outdoor activities
  • Basic understanding of performance metrics (views, retention, CTR, saves, shares)
  • Ability to suggest campaign ideas, collaborations, or UGC formats
  • What We Offer

  • Opportunity to build the Instagram presence of a growing bicycle brand
  • Freedom to experiment creatively with formats, styles and ideas
  • Competitive pay (retainer / salary depending on engagement type)
  • Long-term, stable collaboration if there’s a good fit
  • How to Apply

    Please apply with :

  • Your portfolio links (Instagram, Behance, Drive, etc.)
  • Best 3 Reels you’ve created (links)
  • Brief note on which AI tools you use and how
  • Your monthly charges (freelance) or salary expectation (full-time)
  • Location & availability
  • 👉 You can also fill this form for faster evaluation :

    https : / / docs.Google.Com / forms / d / e / 1FAIpQLSdlYANuSax30I-7FblRBFYBtPJOnOY0_KE3DkJqQ_L823YEyQ / viewform?usp=publish-editor

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    Social Media Content Creator • Kanpur, Republic Of India, IN

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