PPC Specialist (Google Ads & Meta Ads)

Hours : 8 hours / day

Salary : ₹ 8,000–₹12,000 / month to start

Growth : Salary increase after a few months based on performance; additional earning potential for handling more clients

Company Description

At Initial Ads, we specialize in high-performance paid advertising across Google, Meta, LinkedIn, Pinterest, and Bing. Our mission is to launch fast, scale smart, and deliver impactful results. We build growth frameworks with strategic intent and deep data analysis, from audience targeting to conversion tracking. Whether you're aiming for more leads, better ROAS, or a competitive advantage, Initial Ads delivers results with clarity, speed, and confidence.

Role Description

This is a full-time remote role for a PPC Specialist (Google Ads & Meta Ads). The PPC Specialist will manage ad accounts, build and optimize campaigns, analyze performance data, and develop strategies to improve key metrics. Day-to-day tasks include researching keywords, configuring tracking, writing ad copy, setting up targeting parameters, and reporting on campaign performance. The specialist will also collaborate with other team members to ensure alignment on marketing goals.

What You’ll Do

• Plan, launch, and optimize campaigns across Google Ads & Meta Ads
• Manage all key campaign types (Search, Performance Max, Shopping, Display, Video, Remarketing)
• Handle multiple clients (local and international) with different goals / KPIs
• Research competitors and prepare ad copy & banner copy based on insights
• Set up conversion tracking using Google Tag Manager (GTM) or direct site backend
• Manage GA4 reporting and provide clear client-focused insights
• Work with Google Merchant Center for e-commerce clients
• Create and optimize lead-gen and e-commerce strategies
• Stay proactive with client requests and maintain fast, clear communication
• Use AI tools smartly to increase speed and efficiency
• Keep learning—PPC is changing daily, so adaptability is key

Qualifications

What You Get