Lead Generation Executive

We’re looking for a Lead Generation Executive to help us identify, qualify, and engage potential clients for Zartek’s software development services. You’ll be responsible for building and nurturing a pipeline of prospects across India, the Middle East, North America, and Europe, and passing qualified leads to the sales / leadership team.

This role is ideal for someone who has already spent at least two years doing B2B lead generation / outreach for an IT services company (web, mobile app, SaaS development, etc.), understands how agencies win projects, and wants to grow into a full sales role.

Responsibilities

Prospecting & Research

Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies

Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.)

Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources

Outreach & Engagement

Run targeted outreach campaigns via LinkedIn, email, and other approved channels

Personalize first-contact messaging based on client industry, tech stack, and maturity stage

Follow up consistently with warm leads and keep them engaged until they’re ready to talk to the sales team

Lead Qualification

Do initial discovery to understand the prospect’s need, urgency, budget expectation, and decision process

Evaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing off

Schedule intro calls / product capability demos with the leadership team and ensure smooth handover

Pipeline Management & Reporting

Keep CRM / lead tracker updated with status, next action, and conversation history

Share weekly reports : number of new leads added, outreach sent, positive responses, meetings booked

Track performance of messaging and suggest improvements to increase reply and conversion rates

Collaboration

Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaigns

Share insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioning

Work closely with founders / sales leadership on high-potential accounts

Qualifications

Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering company

Solid understanding of what we sell : mobile app development, web / app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc.

Hands-on experience with LinkedIn Sales Navigator or similar tools for prospecting

Experience running cold outreach (LinkedIn messages, emails) and driving responses

Ability to qualify a lead on budget, timeline, and seriousness before escalation

Strong written communication in English (clear, concise outreach copy that doesn’t sound spammy)

Familiarity with maintaining a basic sales pipeline in Excel / Sheets or a CRM