Social Media Marketing Specialist

Job Description

About the Role

We are looking for a creative and data-driven Social Media Marketing Specialist with at least 3 years of hands-on experience in managing and growing brand presence on LinkedIn, Instagram, and other digital platforms. The ideal candidate will be responsible for developing engaging content, running campaigns, analyzing performance metrics, and driving meaningful audience engagement to support business objectives.

Key Responsibilities

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, Twitter, and other relevant platforms.
• Create engaging, platform-specific content including posts, stories, reels, and short videos.
• Manage daily social media activities — scheduling, posting, monitoring comments, and responding to messages.
• Run paid campaigns (LinkedIn Ads, Instagram Ads, etc.) to generate leads and increase brand awareness.
• Track and analyze performance metrics (engagement, reach, impressions, CTR, conversions) and prepare reports.
• Collaborate with content, design, and marketing teams to align social media efforts with overall marketing campaigns.
• Monitor industry trends, competitors, and audience behavior to optimize strategy.
• Maintain brand voice, tone, and consistency across all social media channels.
• Experiment with new features (LinkedIn articles, Instagram Reels, Stories, Polls, etc.) to drive engagement.
• Build and nurture online communities around the brand.

Requirements

Required Skills & Qualifications

Preferred

Benefits

As per company standards.

Requirements

Social Media Marketing