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Digital Marketing Manager

Digital Marketing Manager

VolodyThoothukudi, Republic Of India, IN
9 days ago
Job description

Position Overview

We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.

Key Responsibilities

Lead Generation & Paid Media

  • Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).
  • Manage paid media campaigns using Google AdWords and other channels;

optimize targeting, budget, creatives, ROI.

  • Run large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts.
  • Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.

    • SEO & Content Strategy

  • Own SEO strategy : on-page, off-page, technical SEO;

    • proven experience with tools like Ahrefs, SEMrush, Moz.

  • Demonstrated success in improving domain score / rankings and familiarity with AI-driven ranking factors is a plus.
  • Content generation across funnel stages — TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2
  • Metricool+2
  • Leverage evolving AEO & GEO trends in content strategy to support global markets.

    • Website & Performance Management

  • Manage website : CMS updates, page creation / editing, UX, CRO fundamentals.
  • Ensure website architecture supports SEO, conversions, global localization;

    • work with developers / designers.

  • Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights.

    • Brand Awareness & Global Coordination

  • Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation.
  • Collaborate with content, design, product, sales teams and external agencies / freelancers globally.
  • Stay current with digital marketing, paid-media and SEO innovations across regions.

    • Metrics, Budget & Collaboration

  • Set, manage and optimize digital marketing budgets globally;

    • establish SOPs for campaign setup, tracking and reporting.

  • Build dashboards tracking key KPIs : lead volume, conversions, domain score improvement, ROAS etc.
  • Mentor junior marketers or manage external agency relationships;

    • align sales-marketing for ABM.

    Required Qualifications & Skills

  • 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page / off-page / technical), website management, global campaign experience.
  • Proven experience with large-scale cold-email outreach and ABM execution.
  • SEO tool stack experience and a track record of improving domain score / ranking;

    • familiarity with AEO / GEO trends and AI ranking factors.

  • Website management experience : CMS, landing-pages, UX / CRO, Google Analytics, Google Tag Manager.
  • Excellent analytical skills : interpret data from paid media, organic, email, web;

    • derive insights and take action.

  • Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders.
  • Excellent communication skills;

    • ability to work cross-functionally and influence global teams.

  • Bachelor’s degree in Marketing / Business / related field (or equivalent);

    • certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.

  • Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.
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    Digital Marketing Manager • Thoothukudi, Republic Of India, IN

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