Senior Marketing Manager – Brand, Growth & Performance

Classplus is India’s largest B2B ed-tech startup, empowering

100,000+ educators and content creators

to build their digital presence through their own branded apps.

Founded in 2018, Classplus is India’s fastest-growing video learning platform and is backed by

Tiger Global, Surge, GSV Ventures, Blume Ventures, Falcon Capital, RTP Global, and Chimera Ventures .

In March 2022, we raised

Series D funding , valuing the company at approximately

$600 million .

We’re building at scale — and we’re looking for a

senior marketing leader

who can drive brand, growth, and performance together.

Role Overview

We are hiring a

Senior Marketing Manager – Brand, Growth & Performance , a

high-ownership leadership role

responsible for

brand strategy, demand growth, performance marketing direction, automation, and SEO / ASO .

This role is

60–70% team leadership

and

30–40% strategic & execution ownership .

This is

not a junior brand role

and

not a hands-off leadership role .

This is a

business-critical marketing leadership position .

Key Responsibilities

1. Team Leadership & Management (60–70%)

Lead, mentor, and scale a marketing pod consisting of :

Creative Designers

Video Editors

Social Media Manager

Content Strategist

Online Reputation / Community Management

Responsibilities include :

Setting clear goals, KPIs, and execution standards

Reviewing creatives, content, videos, and campaigns with strong attention to detail

Ensuring speed, quality, and brand consistency across channels

Building an

AI-first marketing workflow

for productivity and scale

Managing performance, feedback, and growth of the team

2. Brand Strategy & Campaign Ownership

Own end-to-end brand strategy and campaign ideation

Candidate

must have prior experience of executing 20+ brand campaigns

At Classplus, this role will :

Conceptualise and ideate all brand campaigns

Define campaign narratives, messaging, and creative direction

Drive execution through the team and partners

Ensure brand storytelling is

business-led, data-backed, and performance-aware

Collaborate with leadership, sales, and product teams for integrated campaigns

3. Growth, Performance & Paid Strategy Ownership

Own

paid performance strategy direction

across channels

Work with internal teams / agencies on :

Acquisition strategy

Cost optimisation

Funnel improvements

Track and optimise key metrics :

CAC

Cost efficiency

Funnel conversions

Campaign ROI

Strong understanding of

dashboards, panels, attribution, and reporting

4. SEO, ASO & Organic Growth

This role

owns everything related to organic growth

SEO

ASO

Content-led discovery

Define strategy, execution, and performance tracking

Work closely with content, tech, and growth teams

Track rankings, traffic, conversions, and long-term ROI

5. Automation, Data & Analytics

Own and audit

marketing automation systems

(CRM, workflows, journeys)

Ensure correct setup, hygiene, and optimisation

Deep dive into data to identify insights and performance gaps

Translate data into clear actions for teams

6. Creative & Content Judgment

Strong eye for

creative quality and storytelling

Understands

what goes into high-performing content

Reviews scripts, videos, copy, and creatives

Balances creativity with scalability and business outcomes

What We’re Looking For

Experience

5+ years

of experience in marketing

Experience in

startups / high-growth environments

Proven track record of :

Brand campaign execution

Team leadership

Performance-driven marketing

Strong exposure to :

Paid marketing strategy

SEO & ASO

Marketing automation

Analytics & KPI tracking

AI-first mindset

(using AI tools for content, analysis, workflows)

Skills & Mindset

Business-first marketer, not vanity-metric driven

High ownership and accountability

Detail-oriented with strong creative judgment

Structured, data-driven decision maker

Comfortable leading teams while staying hands-on

Work Mode & Compensation

Location : On-site

Working Days :

6 days a week (office-based role)

Compensation :

₹15–23 LPA (based on experience and fit)

Why Join Classplus

Build marketing at

national scale

Lead a strong in-house team

Real ownership and decision-making power

Work directly with leadership

Backed by top global investors