Marketing LeadReliance Brands Limited • Nashik, IN
Marketing Lead
Reliance Brands Limited • Nashik, IN
4 hours ago
Job descriptionCreate and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments. Manage end-to-end campaign development – concept, creative brief, content, media planning, execution, and performance tracking. Coordinate with creative agencies, content teams, stylists, and photographers to develop best-in-class assets. Partner with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels. Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence. Monitor customer engagement and optimize campaigns based on insights and analytics. Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays. Plan and execute localized retail activations and launch events in high-performing regions or flagship stores. Build strong relationships with media, stylists, and fashion editors to drive earned coverage. Identify and manage high-impact brand collaborations, sponsorships, and events aligned with brand ethos. Conduct competitor benchmarking and trend analysis regularly. Lead consumer research initiatives to refine targeting, pricing, and messaging strategies. Master’s degree or equivalent in Marketing, Fashion Management, or Business Administration. 10–15 years of progressive experience in fashion, lifestyle, or premium consumer goods. Proven track record of leading brand marketing for a premium or luxury brand. Deep understanding of fashion trends, luxury positioning, and customer psychographics. Strong creative sensibility with data-driven decision-making skills. Experience in managing cross-functional teams, agencies, and large-scale budgets. Excellent communication, stakeholder management, and leadership abilities.
Location : Gurugram
Reporting To : Business Head
Department : Marketing
Experience : 10–15 years in fashion / lifestyle / retail, with at least 4–5 years in a leadership role
Job Summary :
We are seeking a dynamic and strategic Brand Marketing Head to lead the marketing function. The ideal candidate will bring a strong understanding of fashion and lifestyle consumer behavior, with proven experience in building aspirational brands, driving omni-channel marketing strategies, and delivering impactful campaigns that resonate with modern, style-conscious men.
Key Responsibilities :
1. Brand Strategy & Positioning
- Define and refine the brand’s positioning, personality, and communication tone in line with market trends and customer expectations.
- Develop long-term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
- Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in-store media.
2. Marketing Planning & Execution
3. Digital & Performance Marketing
4. Retail & Visual Merchandising Support
5. PR, Events & Collaborations
6. Market & Consumer Insights
Key Requirements :
Create a job alert for this search
Marketing Lead • Nashik, IN
Related jobs
Marketing Analytics Director
Ogilvy Quizzine • Nashik, IN
Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks.
Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show more
Last updated: 3 days ago • Promoted
Director of Performance Marketing
Climaty AI • Nashik, IN
Climaty is an AI-first media performance company that blends cutting-edge technology with deep advertising expertise to drive impactful, measurable campaigns — all while reducing carbon impact.We h...Show more
Last updated: 4 hours ago • Promoted • New!
E-commerce Marketing Director
Mimpikita Official • Nashik, IN
E-commerce Marketing Director (Part-time) – Mimpikita.Mimpikita is looking for a part-time E-commerce Marketing Director to lead our online growth strategy.
You’ll oversee performance marketing, CRO...Show more
Last updated: 3 days ago • Promoted
Head of eCommerce Marketing & Strategy
Upbott Consulting, Inc • Nashik, IN
We are seeking a highly strategic Head of eCommerce Marketing & Strategy with deep expertise in B2B growth marketing, enterprise demand generation, and global eCommerce expansion.This role is ideal...Show more
Last updated: 3 days ago • Promoted
Performance Marketing Director
Canonical Company • Nashik, IN
Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
Last updated: 3 days ago • Promoted
Senior Marketing Manager
Indian School of Business • Nashik, IN
Senior Manager –Marketing, Digital Learning.Sr Associate Director, Programme Marketing.The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB’s O...Show more
Last updated: 4 hours ago • Promoted • New!
Social Media and Content Marketing Lead
TalentGum • Nashik, IN
Job Title : Social Media & Content Marketing Lead.We are looking for a creative and data-driven Social Media & Content Marketing Lead to shape our brand's story and digital presence from end to end....Show more
Last updated: 3 hours ago • Promoted • New!
Marketing Lead
Shipday • Nashik, IN
At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show more
Last updated: 3 days ago • Promoted
Product Marketing Manager (B2B SaaS / AI)
Pentimenti • Nashik, IN
We are not just building another tool; we are replacing the old, clunky Bid Management platforms of the past.We are building the one and only bid management platform built natively with AI from the...Show more
Last updated: 1 day ago • Promoted
Search Marketing Director
Madeofmilk_india • Nashik, IN
At Invisible Nexus, search marketing is more than traffic — it’s about connecting the right audience with the right message and driving measurable growth.
Develop and execute search strategies acros...Show more
Last updated: 3 days ago • Promoted
Growth Marketing Lead (Founding Team)
Fuzen.io • Nashik, Maharashtra, India
Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs).We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to...Show more
Last updated: 12 days ago • Promoted
Brand Partnerships Lead (Activation & Collaborations)
Battlebucks • Nashik, IN
Reporting to : Head of Marketing.Function : Brand, Partnerships & Cultural Strategy.BattleBucks is looking for a creative, culturally plugged-in Brand Partnerships Lead (Activation & Collaborations) ...Show more
Last updated: 4 hours ago • Promoted • New!
Digital Marketing Lead
TT Consultants • Nashik, IN
Are you a creative digital marketer with a proven ability to make content go viral? Do you understand exactly how to get the right message in front of the right audience? TT Consultants is looking ...Show more
Last updated: 4 hours ago • Promoted • New!
Digital Marketing & Website Strategy Lead | Antara (Max Group)
Antara Senior Care • Nashik, IN
We are looking for a dynamic and strategic professional to lead brand strategy and marketing for the Antara Care Home, Care at Home & Antara Integrated Wellness Centre business units.This role will...Show more
Last updated: 4 hours ago • Promoted • New!
Head of Growth and Performance Marketing
GrowthMind TML Partners • Nashik, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 1 day ago • Promoted
Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth
NovaReach Ads • Nashik, IN
Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue.
You’ll work cross-functionally to align paid media, SEO, and content strat...Show more
Last updated: 3 days ago • Promoted
Founding Head of Marketing & Growth
Curately AI, Inc • Nashik, IN
Job Title : Founding Head of Marketing & Growth.Focus : Growth, Brand, Demand, and Everything in Between.Curately AI is redefining how enterprises and staffing firms engage, source, and hire talent —...Show more
Last updated: 3 days ago • Promoted
Retention Marketing Director
Mipikita Prerna • Nashik, IN
Retention Marketing Director (Part-time).Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyal...Show more
Last updated: 3 days ago • Promoted