Senior Specialist, Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Marketing

Senior Specialist, Marketing Operations

Updated | Oct 15, 2025

Posting Title : Senior Specialist, Marketing Operations

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

The Global B2B Marketing Technology team is looking for a Senior Salesforce Marketing Cloud Consultant / Specialist to help scale the lead generation function at Mastercard through technology and operational excellence which drives email creation, complex journey building, lead routing, lead scoring and other technology processes withing the MarOps domain.

The Global B2B Marketing Technology team is responsible for defining a best-in-class use cases for the Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

We are looking for an experienced Salesforce Marketing Cloud Specialist who can lead and strategize end-to-end SFMC implementations, provide guidance to lead gen teams, stakeholders, and deliver scalable solutions that drive marketing success. The ideal candidate will combine technical expertise, consulting experience, and marketing knowledge to design and execute high-impact campaigns across multiple channels.

Key Responsibilities

1. End-to-End Delivery

• Lead SFMC implementation projects from discovery through go live.
• Deliver solutioning for Lead Gen Projects and set up initial usecases end-to-end.

2. Architectural Decisions

3. Complex Journeys

4. Project Operations

5. Technical Depth

6. Marketing Strategy & Knowledge

7. Required Skills & Experience

8. Preferred Skills

All About You

The ideal candidate for this position should have :

Corporate Security Responsibility

Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must :

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.