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Performance Marketing & Social Media Manager

Performance Marketing & Social Media Manager

vtalixkolkata, west bengal, in
9 hours ago
Job description

Job Title : Performance Marketing & Social Media Manager

Company : Vtalix

Location : Ahmedabad (On-site preferred)

Experience : 2–3 years

Industry : Mental Health & Wellness

About Vtalix

Vtalix is a fast-growing mental health and wellness platform that connects users with certified therapists through audio / video sessions. Our mission is to make emotional well-being accessible, private, and stigma-free. We are building a strong digital presence and looking for a passionate marketer to drive both paid and organic growth.

Role Overview

We are hiring a Performance Marketing & Social Media Manager who can run high-performing Meta & Google Ads and manage Vtalix’s overall brand presence across Instagram, YouTube, and other platforms.

This role is perfect for someone who understands :

  • Growth marketing
  • Social media psychology
  • Viral content patterns
  • Paid advertising
  • Branding & storytelling

You’ll work directly with the founder and creative team to scale Vtalix rapidly.

Key Responsibilities :

Performance Marketing (Meta + Google Ads)

  • Plan, run, and optimise App Install , Lead Gen , Conversion , and Awareness campaigns
  • Handle Meta Ads Manager (Instagram + Facebook) : audience setups, A / B tests, retargeting
  • Manage Google Ads : Search, Display, YouTube + Performance Max
  • Optimise for the lowest CPI, CPL, and CAC
  • Implement tracking using Meta SDK, Firebase, Google Analytics, UTM, and App Events
  • Build a monthly paid growth strategy and performance dashboards

    • Social Media Management (Instagram + YouTube + Reels)

  • Plan, calendarize, and publish content (Reels, posts, stories, shorts)
  • Manage the @vtalix and @humhaioffcl Instagram pages
  • Create viral / relevant content ideas aligned with mental health & wellness
  • Write captions, hooks, scripts, and trending topics
  • Manage influencer collaborations & UGC creators
  • Engage with audience (DMs, comments, replies)
  • Monitor analytics (reach, engagement, watch time) and optimise content strategy

    • Creative Collaboration

  • Work with the design team for thumbnails, creatives, and ad visuals
  • Brainstorm scripts for reels (problem-based, emotional, relationship-focused, wellness content)
  • Build a consistent brand identity across all social platforms

    • Requirements

  • 2–3 years of experience in performance marketing + social media
  • Strong expertise in running Meta App Install ads (mandatory)
  • Skilled in Google Ads, retargeting, and conversion optimisation
  • Experience managing Instagram pages, reels, and content strategies
  • Knowledge of Canva / basic editing tools
  • Strong copywriting skills—hooks, captions, ad copy
  • Understanding of consumer psychology & mental health content tone
  • Analytical mindset with the ability to read data and adjust strategies
  • Comfortable working in a fast-paced startup environment

    • Nice to Have

  • Experience in wellness / health-tech
  • Familiarity with influencers, UGC creators, and community building
  • Basic video editing skills
  • Ability to work independently with high ownership

    • What We Offer

  • Competitive salary + performance bonus
  • Creative freedom + ownership of brand growth
  • Work directly with the founder on strategy and execution
  • Opportunity to scale a fast-growing brand
  • A young, dynamic, high-performance team

    • How to Apply

    📩 Send your resume + portfolio / ads screenshot links to pranav@vtalix.in

    Subject : Performance Marketing & Social Media Manager — Vtalix

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