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Senior Growth Marketing (eComm)

Kirana ClubBengaluru, Karnataka, India

18 days ago

Job description

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for 3M+ Kirana retailers .

You’ll own orders & GMV : channel user intent across segments and surfaces , decide what shows where & when on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.

What you’ll lead

On-app Merchandising : Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
Intent → Conversion : Orchestrate traffic to high-intent entry points ; fix friction with Product / Ops so demand actually lands.
Habit Loops & Cohorts : Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
Surface Experiments (“poppers” etc.) : Systematically test placements, copy, and triggers with holdouts; scale only what clears payback / CM .
Offers with Economics : Run cart thresholds, bundles, trials / sampling and recovery plays within guardrails; influence assortment / pricing via market intel.
Structured, end-to-end growth : Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

E-commerce native (3–5 yrs) : You’ve grown orders / GMV in a marketplace / B2B commerce setting (beyond channel ops).

Opportunity sizing & problem discovery : Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work.

Product sense + experimentation depth : You’ve shipped flow / placement changes that moved conversion; A / Bs with holdouts / MDE / power and crisp readouts.

Analytical to the bone : SQL or advanced Excel; cohort / retention math; ROI / payback modeling; trustworthy dashboards.

Program & stakeholder management : Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.

Context : Comfortable in Hindi / Hinglish ; intuition for Tier-2 / 3 buyer behaviour.

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3), incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders

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Growth Marketing • Bengaluru, Karnataka, India