Manager SFE

Job Description

The Manager u2013 SFE & Trade Planning (Abbott Nutrition) is responsible for leading and monitoring Sales Force Effectiveness (SFE) and Trade Planning processes across Abbott Nutrition's India business. This role emphasizes performance diagnostics, KPI setting, root cause analysis , and ethical trade collaboration , with frequent field interaction and travel (up to 20%)

The incumbent will ensure that trade and customer planning strategies are aligned with nutrition business goals, executed responsibly, and monitored rigorously. The role involves close collaboration with Commercial, Finance, SFA, and HR teams to drive data-driven decision-making and uphold compliance and ethical standards in trade practices.

Core Job Responsibilities :

Sales Force Effectiveness Monitoring :

Lead monthly SFE diagnostics and performance reviews for Abbott Nutrition categories. Define, track, and refine KPIs across sales planning, coverage, and execution. Develop dashboards and scorecards to monitor performance against targets. Conduct root cause analysis for performance gaps and recommend corrective actions. Support strategic initiatives such as sizing, deployment, incentive design, and attrition analysis. Provide performance insights and recommendations to senior leadership. Monitor and analyze rep productivity metrics such as calls per day, coverage efficiency, and conversion rates. Track and evaluate bills cut performance to assess sales execution quality and identify opportunities for improving conversion and customer engagement. Monitor Total Lines Sold (TLS) to assess product mix effectiveness, identify upselling opportunities, and support strategic portfolio planning. Oversee Targeted List Segmentation (TLS) effectiveness, ensuring alignment with strategic priorities, optimizing prescriber targeting, and supporting coverage planning through data-driven segmentation. Promote collaboration between Trade and Ethical teams to ensure trade strategies are aligned across both teams, fostering collaboration, transparency and proactive risk mitigation

Trade & Customer Planning Oversight :

Set and monitor distribution KPIs including reach, frequency, and channel coverage. Analyze trade investment ROI and recommend optimization strategies. Oversee customer segmentation and targeting frameworks specific to nutrition channels. Align trade planning with commercial goals and ensure execution feasibility. Track channel performance and identify gaps in distribution or customer engagement. Support development of planning tools and analytics for trade teams.

Supervisory / Management Responsibilities :

Direct Reports : Individual contributor

Education & experience :

Consulting :

u00B7 Engineer / MBA from premier institutes

u00B7 Minimum 5+ years in SFE / Consulting, preferably in FMCG (or) Nutraceutical / Pharma industry :

u00B7 Graduate + MBA

u00B7 Overall 4+ years of experience, with current profile in SFE / Commercial Excellence / Strategic Planning

Competencies / Skills

u00B7 Behavioral : Assertiveness, High energy, Integrity, relationship building ability

u00B7 Functional / Technical : Strong in analytics, problem solving skills and field connect

u00B7 Communication u2013 Excellent Written, Spoken and presentation skills

u00B7 Strong Customer connect

u00B7 Good Coach

u00B7 MS office (Good in Power Point / Excel and Word)

Skills Required

Analytics, Root Cause Analysis, Customer Segmentation